Facebook admits to tracking location data of users in app even when opted out


By MYBRANDBOOK


Facebook admits to tracking location data of users in app even when opted out

Proving the accusations right, Facebook has admitted that it continues to access data even after users opt out of it. The social media giant was earlier accused of accessing location data of its users, even after the Location Services being switched off.

 

As reported by 9to5Mac, Facebook confirmed this in a letter addressed to two senators in the US. According to the letter, the company uses three different methods to track the user’s location and only one of them requires Location Services to be switched on.

 

Facebook explained in the letter that when users interact with an event, say a music concert, upload a location-tagged photo or video, or someone posts a "check-in" with a photo or video and tags them, it gives Facebook an idea of where the user could be located. Adding the home address also allows the company to locate the user.

 

Facebook is also capable of tracking the IP address of its users that points out the location of the device, hence the location of the user on the Internet. However, it also added that this method isn’t accurate.

 

Facebook said that it sneakily continued tracking user’s location so that it could appropriately filter ads and sponsored posts. The response was highly criticized by the senators.

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