HTC to re-enter the Indian smartphone market
By MYBRANDBOOK
Taiwan based HTC mobile is geared to re-enter the Indian smart phone market in this August by launching various category of products with an unique roadmap by appointing an international distribution network Inone Technology.
HTC was one of the most creative smartphone makers back in the day, with bold design choices and innovative take on cameras and audio. This move comes as no surprise considering that India is one of the fastest-growing smartphone markets in the world.
The company had closed its operations in the country after its South Asia head and in-charge of India business Faisal Siddiqui resigned last year. Now, coming back to India after a gap of a year and is set to launch a new flagship series in next few days. It is set to offer many firsts in the smartphone industry with the new launch in line with its legacy of firsts.
“Inone Technology is the brand licensee for HTC in India. It is headquartered in Shenzhen (China) with presence in India and many other countries and is known for its smartphone manufacturing and retail business. HTC will sell its new device in India through Inone, the sources reveals.
HTC had been one of the top premium smartphone manufacturers with offerings such as the HTC One and 2018 HTC U11. But over time, they have faced stiff competition with the various Chinese players, they could not sustain with the price competitiveness. HTC currently holds less than 1% market share in the Indian smartphone market. The re-entry could involve Inone Technology playing a big role in the R&D process, as they own the HTC license in India.
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