Sanjeev Nikore
Global Marketing Head
Tech Mahindra    

Brand Projections 2019
 
Tech Mahindra’s digital go-to market strategy revolves around solving customer’s business problems. There are several aspects to it – Digital Strategy & Design, Digital Customer, Intelligent Operations, Future Enterprise, and Digital Insights Digital Foundation. It has differentiated itself by integrating these factors and creating a digital ecosystem through TechMNxt, which is all about ‘Collaborative disruption’.

 
Tech Mahindra is the only Indian System Integrator to bring in physical design (Pininfarina), digital customer experience (BIO Agency) and technology enablers under the same roof. Tech Mahindra has invested and will continue to invest in the start-up ecosystem with niche solutions around next generation technologies like Blockchain, Cybersecurity, Augmented Reality/Visual Reality, Artificial Intelligence (AI) to offer the best in class solutions.

 
Transforming Customer Journey

Tech Mahindra has one of the largest practices focusing on Customer Experience (CX), bringing in its expertise in omni-channel, multi-channel customer experience across sales, service, marketing and commerce. It has been recognized as a leading player in the Manufacturing, Communications, Banking, Insurance, Financial services, Healthcare, Energy & Utilities verticals.
 

Tech Mahindra’s 3-4-3 strategy talks about the 3 industry trends, 4 technology bets talks about Network of Future, Connectors of the Future, Software of the Future and ultimately Customer Experience of the Future; and the final 3 is to connect to 3 business outcomes – Run Better, Grow Greater and Change Faster. Each Industry has its own set of trends which gets delivered by the 4 bets leading to the 3 outcomes.
 

Action Plan
 
FY’19 will be a year of digital transformation and growth. Tech Mahindra’s endeavour is to clock a major part of the overall revenue from digital over time. 2019 is the year when 5G will have an enormous impact on the world and will disrupt the way people live and work. Tech Mahindra is looking at upcoming 5G rollouts in global markets as a huge opportunity and are on the right trajectory to achieve gradual growth. It is also betting big on Blockchain, Artificial Intelligence (AI), Deep Machine Learning and Quantum Computing and will continue to focus on strategic acquisitions to build scale faster.
 

As a leading global digital transformation company, being future-ready is its prime responsibility. As part of the TechMNxt charter, Tech Mahindra is leveraging the start-up ecosystem to foster a culture of innovation and collaborative disruption by exploring newer technologies and business models that provide highest impact for customers and fuel long-term growth.

 
New Tech vis-á-vis R&D
 
TechMNxt is Tech Mahindra’s response to the future and the key driving force for growth. The global program focusses on application of trending technologies to solve real business problems of its customers by exploring solutions based on Artificial Intelligence, Blockchain, Cybersecurity and Internet of Things (IoT). It believes that the application of technology across sectors like Banking, Finance, Communications and Media, Healthcare, Retail, Manufacturing etc. will unearth great opportunities in the future. It needs to democratize its tech expertise and make it accessible to everyone.
 

With this in mind, Tech Mahindra is constantly collaborating with the industry and academia to encourage innovation and research. It has tie-ups with various academia and universities across the globe such as the University of Berkeley, University of Suffolk, University of Sydney and a newly established Center of Excellence’ (COE) in Canada to unlock the next wave of digital disruptions by boosting collaborative innovation, research programs and provide experiential learning opportunities to students. It has also set-up Makers Lab in various locations around the globe, where it exposes its employees to the technologies of the future and allow them to tinker around, play, learn and actually experiment inside its premises.

FACT FILE

Name of the Founder/s : Anand Mahindra
Headquarter : Pune
Year of inception : 1986
 
About the company : Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise. It is a USD 4.9 billion company with 113,550+ professionals across 90 countries, helping over 926 global customers including Fortune 500 companies. Its  convergent, digital, design experiences, innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value and experiences to its stakeholders. Tech Mahindra is amongst the Fab 50 companies in Asia (Forbes 2018 list).