R&M wishes to be the preferred brand of its customers
By MYBRANDBOOK
Murugesan R
Senior Director
Sales-Private Networks R&M India
Brand Projections 2019
R&M started India operations in 2006 and has been performing well in offering end-to-end copper and fiber solutions for residential, enterprise, telecom, datacenters etc. The core values of R&M brand are unwavering quality and innovation, high-end R&D, customer focus and dedicated service.
For 2019-20, R&M is aligned to R&M Academy which comprises a series of comprehensive programs for R&M partners, associates and customers designed to provide professional support for pre- and post-sales activities as well as installation, testing and maintenance.
Transforming Customer Journey
R&M has started implementing this as a primary strategy to win over its customers again and again. R&M team have been trained to engage with the customer by understanding the needs and providing the right fit solutions which will help them to have long lasting relationships.
Action Plan
The year 2019 is going to be more of digitally connected. As there is a rapid surge in internet users, R&M will use social media platforms and webinars to promote its world class Swiss quality products and solutions. IoT will also play a significant role for the connected world and demand for more fiber cabling networks.
R&M also has the best technologies and solutions in place for enterprise networks. R&M’s Automated Infrastructure Management product enables to automatically monitor and manage the network infrastructure under one roof.
New Tech vis-á-vis R&D
R&M being a Swiss company, the innovation quotient and quality of products & services are given utmost priority to be successful in the market. R&M spends almost 4% of its revenue into R&D which enables new product innovations across various technologies. R&M is also investing in acquiring best-fit companies so as to offer high quality, end to end solutions in the segment.
R&D is a crucial factor to drive the customer-centric business. R&M strongly believes innovation as one of the important cornerstone to sustain in the competitive markets. Understanding the customer requirements and developing an innovative, high quality solution enables R&M to lead the pack. In fact, it is also vital to be ahead in implementing latest technologies to its products and solutions.
R&M invests a considerable amount into R&D and will continue doing so. R&M invested a lot in India manufacturing unit, as a part of Make in India initiative. The innovative products and solutions are catered to Smart City projects, Metro projects, telcos to get their infrastructure future-proof.
FACT FILE
Name of the Founder/s : Hans Reichle and Renato De-Massari
Headquarter : Wetzikon, Switzerland
Year of inception : 1964
Interesting Facts :
1. R&M inaugurates state-of-the-art production facility in Bangalore, India
2. R&M sees significant growth in telecom business
Path-breaking products/solutions from last FY:
FTTH products & solutions, Netscale
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