Chandrahas Panigrahi
CMO and Business Head 
Acer India

Branding Projections 2019 

Acer’s major focus, for the year 2019-20 is going to revolve around Gaming. The year 2018 has been remarkable as Acer successfully maintained the position of the No. 1 PC laptop Gaming Brand, which is a result of Acer’s strong focus on innovation and commitment in offering cutting edge gaming products to Indian customers. Acer India has been at the forefront of pushing PC gaming envelop with our Helios, Triton and Nitro series, where each one of them caters to the varying specifications of gamers. Acer also has taken leadership position when it comes to cooling technology in PCs. 

Additionally, Acer has been able to create an entire ecosystem of gaming devices starting from laptops, desktops, monitors, gaming chair Thronos, and accessories like mouse, headset, mousepad etc., while also planning to continue introducing its thin & light devices. Acer is thus moving to become a more holistic player in the technology industry and entering into a PC+ era.  

Acer has been doing quite a lot in the VR, IoT and cloud industry, by providing solutions such as aBeing cloud, which handles customer information securely and provides a reliable infrastructure upon which to build a network of Beings. 

Acer also aims to further enhance its in-store customer experience to make it more hassle free. 

Transforming Customer Journey

For any consumer focused brand, customers are their priority. These days with the presence of so many mediums, the product discoverability factors have increased, wherein customers can research and buy their preferred products through multiple channels. Acer provides easy ownership of devices by various EMI options, 3 years warranty and accidental damage protection. All these factors sum up to the importance of improving customer journey with a brand.

 
New Tech vis-á-vis R&D

Acer tries to understand how new technology affects business productivity and efficiency in a positive way, so that enterprises will not be hesitant to adopt new technology. Acer has introduced services for enterprises with limited CAPEX to build on their technology front by providing devices (computers, laptops) on hire on a monthly/quarterly basis which then can be upgraded as new technology is introduced.

Acer evolved from a manufacturing powerhouse to a globally-recognized technology brand, providing world-class IT products and services and has been at the forefront of bringing revolution in the Indian IT Landscape. Acer’s consistent growth journey is propelled by its long term strategy of investing significantly in research, innovation and marketing. 

Being a leader in Government Business in India, Acer has been involved along with the implementation authority whether at the centre Level or at state Level from the very beginning since the launch of the National e-Governance Plan in the year 2006. Strengthening its commitment to ‘Make in India’, Acer has started exporting desktops manufactured in India to other countries. We have one of the very rare distinction amongst Global OEM’s of manufacturing and exporting Servers, Desktops etc. to various South East Asian countries.

FACT FILE

Name of the Founder/s : Stan Shih, Carolyn Yeh, George Huang
Headquarter         :         Taiwan
Year of inception :     1976

Interesting Facts :
1.  Became the No.1 gaming Brand in the country
2.  Hosted the Predator Gaming League
3.  Launched path breaking products at IFA  (Thronos, Swift 7 etc)

Path-breaking products/solutions from last FY : Predator Thronos (A gargantuan gaming chair), Swift 7 - the thinnest laptop in the world