Citrix synergy 2019 witness on how the future works, to understand better on the power of transformation, thousands of technology leaders from across the globe gathered in Georgia World Congress Center, Atlanta, GA. The three day conference from May 21-23,2019 will witness on how Citrix is bridging people and technology.

It is true knowledge summit, where the synergy demonstrates how, delivering the market insights you need to future-proof your IT investments and the vision to power your competitive advantage. Synergy gives you the tools to unlock potential in your people and your organization, and the confidence to pursue your own future of work—one that makes your company more secure, your users more productive and your customers more engaged.

Citrix provides specialized solutions to power the future of work. The synergy witness on how Citrix industry solutions can help drive digital transformation for your business, including Citrix Workspaces, since work is no longer a place, it’s a dynamic activity that people expect to be as adaptable as they are and the Citrix Workspaces deliver just that and Citrix Networking solutions provide complete app reliability, so you get the best experience and resource availability any time, on any connected device.

David Henshall, President and CEO of Citrix, said on his Key note address, As companies move more apps to the cloud, they need an easy, secure way for employees to access them anywhere, anytime from any device. In delivering Citrix Workspace for Google Cloud, we are enabling our customers to accelerate their digital transformations and deliver a simple, intuitive experience for their users.

Many of our customers have existing software and infrastructure investments, yet still want the freedom to invest in their cloud future,” said Rob Enslin, President Global Customer Operations, Google Cloud. “In expanding our partnership with Citrix, we can better help these customers with their transformations by enabling them to access and run the apps their businesses depend on anywhere—simply, flexibly and securely.

We officially live in a hybrid, multi-cloud world. And it’s changing the game for IT. “In the old days, all the apps people needed to do their jobs were on their laptops. Now, some are local, some are in corporate datacenters, some are in the cloud,” Henshall said. “In extending Citrix Workspace to Google Cloud, we’re giving companies greater flexibility and choice in how they deploy the SaaS, cloud, and web apps their employees need to be engaged and productive and a simple, efficient way to do it.”

At citrix, we are delivering technologies that empower employees to work how they want while helping companies manage ever-increasing IT Complexity and implement broad digital transformation. Several announcements have made in this conference.

“As companies move more apps to the cloud, they need an easy, secure way for employees to access them anywhere, anytime from any device,” said David Henshall, President and CEO, Citrix. “In delivering Citrix Workspace for Google Cloud, we are enabling our customers to accelerate their digital transformations and deliver a simple, intuitive experience for their users.”

“Many of our customers have existing software and infrastructure investments, yet still want the freedom to invest in their cloud future,” said Rob Enslin, President Global Customer Operations, Google Cloud. “In expanding our partnership with Citrix, we can better help these customers with their transformations by enabling them to access and run the apps their businesses depend on anywhere—simply, flexibly and securely.”

Citrix has announced various solutions to make the workspace smarter through next-generation intelligence capabilities that allow companies to deliver a unified and contextual experience across any device or network that engages employees and enables them to perform at their best. The enhancements were unveiled at Citrix Synergy, the premier digital work conference taking place in Atlanta this week.

“There’s a lot of noise in the workplace today that keeps us from doing what we want and are paid to do,” said PJ Hough, Chief Product Officer, Citrix. “At Citrix, our solutions are designed with one thing in mind: eliminate distractions so that people can focus on work that matters and do what they do best.”

In Box: Employees today deal with as many as 11 different apps a day to get their work done. And most of their functionality goes unused or makes tasks more difficult as employees spend too much time — almost 10 hours a week — searching for the information they need,” said Hough. “The overload and complexity hinder employee experience and lead to low levels of employee engagement. That must change.

Through Citrix® Workspace™, companies can provide single sign on access to all the apps and content employees prefer to use in one, unified experience, including out-of-the-box integrations with more than 150 enterprise applications such as Salesforce, Workday, SAP Ariba and SAP Concur, ServiceNow, Microsoft Outlook and G Suite.

Planned integrations with the most widely used identity and access management providers, including Okta, Ping, Radius, and GoogleID, combined with Citrix Workspace security controls will enable them to deliver these apps more securely than operating them natively.

Work without Constraints

Most of us work from an average of four locations a day. With Citrix Workspace, companies can provide a superior experience that enables employees to work seamlessly across the channels and devices they prefer. Through new integrations with some of the most commonly used collaboration tools, including Microsoft Teams and Slack, content can be delivered to employees in one constant stream, eliminating the need for them to switch context.

“We’re bringing the simplicity and utility we enjoy in our personal lives to the workplace and shifting the focus of work from applications that aggravate to actions that matter to engage the entire organization and improve the employee experience,” said Hough. Other solution is also unveiled including:

# Managed Desktops as a Service

# Expanded Workspace Security

# Malware Beware

# A Superior Experience

# A Unified View

# A Better Way to Work

In Box: With more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500 use Citrix solutions to power a better way to work.

There’s a lot of noise in the workplace today that keeps us from doing what we want and are paid to do,” said PJ Hough, Chief Product Officer, Citrix. “At Citrix, our solutions are designed with one thing in mind: eliminate distractions so that people can focus on work that matters and do what they do best.”

“Employees today deal with as many as 11 different apps a day to get their work done. And most of their functionality goes unused or makes tasks more difficult as employees spend too much time — almost 10 hours a week — searching for the information they need,” said Hough. “The overload and complexity hinder employee experience and lead to low levels of employee engagement. That must change.”

A Better Way to Work

“Technology is an engine of innovation. But in many ways, it has stalled and become a barrier to productivity and progress,” Hough said. “At Citrix, our mission is to deliver the experience, security and choice our customers need to spend less time managing technology and more time harnessing it to deliver a compelling employee experience that transforms business results.”

In Box: Enabling Digital Transformation, Citrix is bridging people and technology for brings better experience, security and with varied choices to build work platform for all employees, they have been always demand for a unified and secure work place.

To complement Citrix has launched, workplace intelligent experience- with Local application support, which are Intelligent and compelling experience to power a better way to work anytime, anywhere, with digital workspaces that will help organizations unlock innovation, engage customers and boost productivity.

Experts quote:

Jack Gold, J. Gold Associates:

“Most workers have far too many apps needed to get their jobs done in an expeditious manner. With 10-12 apps regularly needed in any given day, and dozens more necessary to get all of their work done, it’s become increasingly burdensome for workers to interact with corporate systems”, says jack Gold President and Principal analyst at J.Gold Associates, LLC in Northborough, MA. “What’s needed is a change of mindset from computing with various unique apps, to a consolidated view of user productivity through unified workspaces that eliminate, or at least limit, the complexity of interacting with multiple apps to complete a task. Citrix Workspace is moving the user experience to a more holistic approach to getting work done by acting as the transparent agent to those interactions.”

The goal of any user workspace must be to make the overall experience as painless as possible, while also providing a consolidated approach to producing needed job related workflows that increase end user productivity. Citrix Workspaces goes a long way towards achieving that goal.” With Citrix’s move to a hybrid approach for access control and security, and particularly as its integrates support for both Microsoft and Google productivity suites in addition to allowing access via all the major cloud platforms, it is enabling many more enterprises and SMB companies. This is a good example of how vendors need to address the growing complexity of installed systems in organizations around the globe.

Bob O’Donnell, president and chief analyst, TECHnalysis Research

“Citrix’ strategy with Workspace matches real-world needs because it lets companies, and their employees, reign in the chaos of modern work environments and function in an easier and more productive manner where they can get real work done—regardless of the types of environments and applications they currently run.” “By bringing a News Feed-style interface to the new version of Workspace, Citrix is making working across multiple applications much more like a consumer-friendly application. That, in turn, can help reduce frustrations and increase productivity.”

Lee Doyle, Principal Analyst, Doyle Research

“In the highly complex IT environment with employees leveraging applications from multiple locations (premise, SaaS, and cloud), multiple devices and from any location, the network is critical to provide appropriate quality of user experience and security. Network elements, such as SDWAN and ADC can provide the intelligence to accelerate critical applications, link to multi-cloud environments, and block malicious security threats. The Citrix announcements improves its ability to deliver high quality and secure user experience for its customers.”

Lastly, organizations are moving forward in their journey to the hybrid multi-cloud with Citrix as their partner of choice. The Citrix Synergy 2019 witness various innovations, that will make the customers’ journey into the future of work more flexible and easier.