Canon brings a new addition in the EOS R family – Canon EOS RP
By MYBRANDBOOK
Canon India has announced the launch of EOS RP, the second addition to its EOS R range of full frame interchangeable-lens mirrorless cameras. Building upon the Canon proprietary technology, DIGIC 8 image processor with Dual Pixel CMOS AF, EOS RP delivers unparalleled optical excellence in a well refined body with enhanced ergonomics for easy operability.
Targeted at photography enthusiasts across genres, the imaging marvel aims to enable users to experience the benefits of a full frame mirrorless camera at an affordable price. The announcement is intended at making full frame mirrorless cameras in India as inclusive as possible, empowering photographers to rethink and reimagine the art of clicking pictures.
In line with their EOS philosophy, the imaging leader offers variety of lenses, designed to complement and expand the creative horizons of its users. The new RF lenses are a step towards the future, providing extremely high image quality never seen before.
Commenting on the launch of the new Canon EOS RP, Kazutada Kobayashi, President & CEO, Canon India said, “We at Canon have been working consistently to promote the imaging culture in the country, enabling more and more people to enjoy the pleasure of quality photography and printing. With the launch of EOS RP, we have pushed the frontiers of photography in the country, by introducing an affordable and portable product enabling access for photography enthusiasts aspiring to embark on their full-frame mirrorless journey. Our customers are our key stakeholders and we constantly strive to understand their sentiments, EOS RP is another endeavor which will take us closer to our customer."
Speaking about the new product, Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India said, “At Canon India, we take pride in providing the best of technology to our customers by creating products that enhance their photography experience. With the launch of the EOS RP- the new introduction in the EOS R family, we aim to further expand the imaging industry. The EOS RP embodies the strength of the latest EOS R system and also strengthens the legacy of the EOS series. The EOS series has become a name synonymous with quality and innovation. With an extremely lightweight and compact body, the EOS RP is a performance packed all rounder that comes with 26.2 megapixel, Dual Pixel CMOS AF, DIGIC 8 processor making it ideal for advanced still and video shooting. We hope this launch will encourage photographers across genres to expand their horizon and strive towards newer possibilities in the imaging space.”
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