Brand Positioning vs. Marketing Tactics 

In India, the adoption of cloud for mission-critical workloads is tremendous. NTT Com – Netmagic has adopted a Multi-Cloud strategy, multiple clouds with dedicated set-ups and we are able to manage this seamlessly with a common front-end for customers as well as we are able to monitor, provision, and manage all the workloads of cross-multiple clouds. So for this, we not only provide our cloud services, but also partner with some global cloud majors to ensure that customers are offered a seamless experience.

We are the only end-to-end infrastructure Solution Provider who can act as a one-stop shop for needs pertaining to Multi- Clouds. Today, we are pioneering multi-cloud based Hybrid IT Services for Delivery and Management of complex IT environments including multiple Public Clouds, Private Clouds, Captive DCs and third-party Colocation. 

Any business and its marketing strategy should revolve around the consumer/buyer to be a success. This is a make-or-break necessity for most businesses, be it established ones, medium enterprises or start-ups. The marketing programme of any business should be a healthy mix of different forms such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.

Marketing, when done right and through the right channel, can increase awareness about the brand among consumers and increase visibility. Not just this, it can help develop a “we” bond between the consumer and the product. 

In order for a marketing strategy to be successful, it must be multi-faceted, realistic and implemented consistently over time. The messaging should be focused on developing awareness of your brand and on building trust around that brand.

Good data for a Good Brand Strategy 

We strongly agree that a marketing strategy driven by good data is crucial to success in a hyper-competitive global economy. A data-driven brand strategy builds on insights gained from analyzing big data, collected through consumer interactions and engagements, and using this to predict future behavioural pattern. This further helps in offering a more personalized experience to users, an approach we adopt at NTT Com – Netmagic as well. 

NTT Com – Netmagic aims to be a one-stop shop and offer the complete stack, which includes connectivity. The parent company NTT Communications (NTT Com) is a leading global provider of connectivity solutions. Its datacenter business is growing and it will soon add two more datacenters to its portfolio.

With a highly experienced team of professionals, NTT Com – Netmagic has been nimble, agile and moves fast to respond to the bespoke needs of its customers. It has been flexible and always innovating. The Company offers unique services for co-location and infrastructure management. Not surprisingly, the demand for its services and data centers grew at a rapid clip, and it had to build more data centers.

Prasenjit Roy
SVP & Chief Marketing Officer
NTT Com – Netmagic