Vivo has unveiled its latest flagship smartphone “NEX” with an almost bezel-less 91.24% screen-to-body ratio and benchmark-shattering features. The NEX breaks industry conventions for selfie cameras with the world’s first elevating front camera and Ultra FullView screen design. Embodying the “next” era in smartphone technology, NEX will usher in a new concept for smartphones, allowing users to experience the future and innovation beyond imagination. Priced at an MOP Rs.44,990, NEX will be available in black colour across select offline stores from 21st July.

Kent Cheng, CEO, Vivo India, says, “Vivo has always believed in exploring the unknown, undertaking new challenges and providing our consumers with smartphones that push the boundaries of both technology and user experience. We are optimistic about NEX’s capability to change the way the world perceives smartphone design, performance and ergonomics.”

In line with its commitment towards "Make in India" initiative, the flagship device is being manufactured at the company’s state-of-the-art facility in Greater NOIDA.

The Vivo NEX sets new industry standards with a 16.74cm (6.59 inches) Ultra FullView screen resulting in 91.24% screen-to-body ratio and an in-display fingerprint sensor technology. The display is notch-free and offers an almost bezel-less 91.24% screen-to-body ratio with bezels of 2.16mm on the top; 5.08mm on the bottom; and 1.71mm on each side. Every millimetre of the 16.74cm (6.59 inches) Super AMOLED display is devoted to creating an enhanced visual impact.

The smartphone comes with a premium glass back with curved edges and rounded corners, which rests comfortably in one hand. Ensuring a blend of futuristic design and ergonomics, a nano-precision laser has been used to engrave tens of thousands of dynamic colour diffraction units onto the back cover.

The smartphone introduces consumers to the world’s first Elevating Front Camera. The NEX is equipped with an 8MP front camera and a 12+5MP rear camera set-up with Dual Pixel Technology, which enables superior shots every time. Unique in its functionality, the front camera emerges from within a slot on the top of the smartphone and retracts once the selfie has been clicked. Meanwhile, the rear cameras are equipped with OIS technology, enabling NEX users to shoot blur-free and well-focused pictures and videos even in conditions where the subject or the photographer is moving fast.

Leveraging the AI technology, the NEX’s camera is able to enhance each shot by detecting the photo conditions. Over time, the NEX’s artificial intelligence “learns” to increasingly create accurate pictures. The AI suggests stylish filters after identifying photo scenes. Features such as Live Photo, Face Beauty, Backlight HDR, Portrait Bokeh, Panorama, AR Stickers, Filters, Slow motion, Backlight, Time lapse, etc make the photography experience varied and interesting.

The Vivo NEX comes with the innovative Screen SoundCasting technology, where the speaker system is inbuilt, as part of the screen display with no visible apertures or speaker mesh. This technology results in reduced bezel size and enhanced sound quality, without any distortion, while listening to music or taking calls. The Vivo NEX is also packed with ground-breaking Hi-Fi audio technology, three amplifiers and a DAC. The smartphone also features an OLED panel which serves as an earpiece.

The Vivo NEX is powered by the Qualcomm Snapdragon 845 Octa Core processor paired with 8 GB of RAM and will run on Android 8.1 Oreo for a seamless usage experience. These powerful specs ensure a smooth user experience while running any application. The enhanced 128GB storage space offers ample on-device storage for applications and other content.

NEX features a left-side AI button for Jovi strictly dedicated to a full range of AI services. Press and hold this button and the AI Assistant is at your service. For AI Image identification, just point out the camera at an object and push the AI button, it will then look up the object online and display related search results and information.