Honor and Porsche Design collaborate to bring first product in January
By MYBRANDBOOK
Honor and Porsche Design have established a global collaboration aimed at introducing luxury design and innovation to smart devices. The first item will go on sale in China in January, with the Honor Magic 6 series model being the most likely option. The partnership seeks to combine superb performance with excellent design for the high-end smart device market.
Honor has revealed its collaboration with Porsche Design through a Weibo post. The brand has shared a poster on the Chinese micro-blogging site featuring logos of both brands along with the tagline “Born for Pioneers.”
“We are honoured to work with a partner like Porsche Design and to explore how openness and innovative collaboration can merge exceptional design and outstanding performance to bring state-of-the-art technology to the premium segment of smart devices,” said Honor CEO George Zhao in a press release. “Honor's human-centric design melds with Porsche Design's brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This long-term collaboration between Honor and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world" he added.
An image featuring Professor Ferdinand Alexander Porsche, the original designer of the legendary Porsche 911, has been shared by Honor. In January 2024, the smart device jointly developed by Honor and Porsche Design will be unveiled in China. Honor's Magic 6 flagships, which are expected to go official early next year, might include a Porsche Design edition.
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