AMD CEO rolls out Nvidia chip rival, MI300 lineup
By MYBRANDBOOK
The chip-maker AMD has come up with accelerator chips which will be able to run Artificial Intelligence (AI) software and it is expected that this product will break the dominance of Nvidia in the AI processor market.
As per AMD Chief Executive Lisa Su, the new launch MI300X chip is “the most advanced AI accelerator in the industry” and it will outperform Nvidia’s current offering.
She forecasted that the size of the AI chip industry would climb to over $400bn by 2027.
This is an important launch in five-decade of AMD’s history, setting up a showdown with Nvidia in the red-hot market for AI accelerators. Such chips help develop AI models by bombarding them with data, a task they handle more adeptly than traditional computer processors.
AMD believes that the MI300 lineup can win over some major technology companies. As per AMD, the customers include Microsoft Corp., Oracle Corp. and Meta Platforms Inc.
In New York, the shares of Nvidia dropped 2.3% to $455.03, a sign investors see the new chip as a threat. Still, AMD shares didn’t see a commensurate increase. On a day when tech stocks were generally down, the shares fell 1.3% to $116.82
AMD sees an opening: Large language models — used by AI chatbots such as OpenAI’s ChatGPT — need a huge amount of computer memory, and that’s where the chipmaker believes it has an advantage.
AMD’s new chip has over 150 billion transistors and 2.4 times as much memory as Nvidia’s H100. It also has 1.6 as much memory bandwidth, further boosting performance, AMD said.
The new chip from AMD is equal to Nvidia’s H100 in its ability to train AI software. It is much better at inference — the process of running that software once it’s ready for real-world use.
Su mentioned that it will be more than a competition between two companies. Many others will vie for market share too.
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