After Google, Samsung follows suit to urge Apple in adopting RCS messaging
By MYBRANDBOOK
In a recent video released, Samsung has come out in support of Google's #GetTheMessage campaign, which encourages Apple to adopt Rich Communication Services. RCS is a cross-platform protocol designed to replace SMS, offering features similar to those present in modern messaging apps like Apple's iMessage. The Samsung video highlights the limitations faced by Android and iOS users when trying to communicate using different messaging platforms.
The video, titled “Green bubbles and blue bubbles want to be together,” shows a Romeo and Juliet-style conversation between two users who want to be together, but who are kept apart by one of their “parents.”
“What did green ever do to them? We’re bubbles too,” one of them asks.
The “bubbles,” of course, are a reference to Apple’s iMessage interface which shows feature-rich blue bubbles for messages sent between Apple users, and discordant green SMS bubbles with reduced functionality when Android users participate in the chat.
This two-class system is especially frustrating in countries like the US where about half the population is using an iPhone and the other half is running Android on a Samsung device.
Apple, of course, has every incentive keep the status quo as a form of ecosystem lock-in. However, the iPhone maker might be forced to open up its messaging service as a result of the EU’s Digital Markets Act (DMA).
Regulators are currently investigating whether iMessage meets the bar to be considered a “core platform service” under the rules, which would compel Apple to offer interoperability with other messaging services.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
PDRL - Passenger Drone Research Pvt. Ltd.
CENTRE FOR DEVELOPMENT OF TELEMATICS (C-DOT)
EXIDE INDUSTRIES LTD.
MATRIX COMSEC PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Girish Mathrubootham
Girish Mathrubootham is the Founder of Freshworks (previously known ...
ICONS OF INDIA : RITESH AGARWAL
Ritesh Agarwal is an Indian billionaire entrepreneur and the founder a...
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
PARTNER SPEAKERS
PSU
GSTN - Goods and Services Tax Network
GSTN provides shared IT infrastructure and service to both central and...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
NSE - National Stock Exchange
NSE is the leading stock exchange in India....
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - NIKESH ARORA, Chairman CEO - Palo Alto Networks
Nikesh Arora, the Chairman and CEO of Palo Alto Networks, is steering ...
Indian Tech Talent Excelling The Tech World - Aman Bhutani, CEO, GoDaddy
Aman Bhutani, the self-taught techie and CEO of GoDaddy, oversees a co...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
