Indian online consumers are more protective of personal data
By MYBRANDBOOK
Indian consumers are more protective of their personal data and are better evolved than their global counterparts in terms of awareness while shopping online, as per a survey. 75% of Indian consumers (Global 59%) are evolved and are more aware and protective of their personal data. The survey data was part of the evolving consumer behaviour and trends, some excerpts of which were shared at the summit attended by the new age companies of India, Asia’s third largest economy.
The report comes after the survey conducted post pandemic era in India, which has increasingly seen a rise in digital consumption across segments including grocery, fashion, health & beauty, consumer electronics travel, sports & fitness, crafts and creative and alcoholic beverages. With relaxation in post-pandemic restrictions, Indian consumers are likely to take a cross-channel view with intertwining between offline and digital transactions with 73% likely to visit shopping malls.
The rise in D2C in India has been facilitated by payment gateways with experts at the summit attributing 99% success ratio being key to selecting the payment gateway and managing the transaction expense ratio. The report says, India’s conventional consumer goods companies were increasingly exploring direct-to-consumer (D2C) approach as it is seen as a 100 billion U.S. dollar opportunity.
Tata Consumer’s Nutrikorner, ITC’s Store.in and Hindustan Unilever’s The U Shop are some of the few amongst 600 Indian companies that have forayed into D2C after success of Nykaa on the bourses.
Experts opined that the new age companies are now attracting higher valuation compared to conventional FMCG companies with a 10 percent revenue shift seen towards D2C by 2025. So far only 5 percent of the 600 companies in the D2C segment have achieved the Rs. 100 crore revenue milestone while 20 percent and 75 percent have revenue between 20-90 crore and below Rs. 20 crores, respectively, which may see consolidation going forward.
The way in which the internet allows data to be produced, collected, combined, shared, stored, and analyzed is constantly changing and re-defining personal data and what type of protections personal data deserves and can be given. For example, seemingly harmless data such as IP addresses, key words used in searches, websites visited, can now be combined and analyzed to identify individuals and learn personal information about an individual.
From information shared on social media sites, to cookies collecting user browser history, to individuals transacting online, to mobile phones registering location data – information about an individual is generated through each use of the internet.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
HAVELLS INDIA LTD.
TVS ELECTRONICS LTD.
VERSA NETWORKS INDIA PVT. LTD.
FRESHWORKS TECHNOLOGIES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : VINAY SINHA
Vinay Sinha is the Managing Director of Sales for the India Mega Regio...
Icons Of India : Kumar Mangalam Birla
Aditya Birla Group chairman Kumar Mangalam Birla recently made a comeb...
Icons Of India : ALOK OHRIE
Alok Ohrie leads Dell Technologies’ India business, overseeing Sales...
PARTNER SPEAKERS
PSU
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
STPI - Software Technology Parks of India
STPI promotes and facilitates the growth of the IT and ITES industry i...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - JAY CHAUDHRY, CEO – Zscaler
Jay Chaudhry, an Indian-American technology entrepreneur, is the CEO a...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
