Apple holds a 25.38% market share in India's tablet market
By MYBRANDBOOK
With a 25.38% market share, Apple has seized the top spot in the Indian tablet market, closely followed by Samsung. According to reports, the shipment of tablets in India decreased 22% YoY in Q2 2023 but increased by 29% QoQ. Shipments of WiFi tablets increased by 12% YoY and accounted for 54% of all shipments.
"The overall tablet market witnessed a 22% YoY decline in the second quarter, 2023," the report said.
The report highlights that 5G tablets show a 7% year-on-year growth.
"WiFi tablet shipments surged 12% YoY, claiming a 54% shipment share," the report noted.
The tablet shipments of both the companies – Apple and Samsung during the quarter grew by 6%.
However, the tablet market is led by Apple with 25.38% share followed by Samsung with 25.31%.
"Apple retained leadership with a 25.38% market share, driven by its premium offerings. Samsung secured the second spot with a 25.31% market share," the report said.
Though Lenovo’s shipment declined by 30%, it grabbed the third position with a 23% market share.
Realme tablet shipment more than halved to register 8% market share. Xiaomi tablet shipments grew 155% to clock a market share of 6 percent.
"As the festive season approaches, we foresee a surge in tablet acquisitions. The remarkable speed and minimal latency of 5G herald fresh prospects for tablet gaming.
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