Google to upgrade Ads feature with business names and logos
By MYBRANDBOOK
Google is rolling out updates to search ads that include the removal of the ‘ad’ label and adding business names and logos, making it easier to distinguish from organic results. Now, business names will be the topmost visual element of search ads.
Previously, the landing page URL appeared at the top of search ads, followed by the ad title text. In addition, the company is now displaying business logos in search ads. With this change, it will be more apparent to searchers which business’s website they’re visiting when they click on an ad.
A business logo on the top left is now a defining characteristic of search ads, setting them apart from organic search snippets. Organic search results are typically plain text, with the occasional thumbnail on the far right.
Lastly, Google is doing away with the “Ad” label in favor of a new “Sponsored” tag. These updates to Google Search ads are gradually rolling out on mobile, with a similar experience planned for desktop later. Business names and logos in Google Search ads are currently in beta and is limited to advertisers who meet eligibility criteria:
· The account has been open for more than 90 days.
· The account has a good history of policy compliance.
· The account has active campaigns.
· The account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.
· The account is in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals (for example, sexual content, alcohol, gambling, and healthcare) aren’t eligible for Business Information at this time.
· The account has completed Google’s Advertiser Verification Program.
Organisations will have the option to review and remove any automatically added information they don’t want to include. Google will review all business names and logos to ensure they comply with Google Ads policies and format requirements. If Google cannot include the business name, it will instead show the domain from the display URL. Google will add a blue globe icon if it can’t display the logo.
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