“Digital transformation creates better customer experience and improves service levels of all stakeholders involved in the value chain”
By MYBRANDBOOK
Pooja Chatrath
CIO - IT
Oncquest Laboratories
CIO priorities for 2022
Key Priorities for 2022 for Oncquest are more related to Digital Transformation. As a CIO the focus is on key areas:
· Strategic alignment: As the business begins to refocus and reformulate business strategies, as a CIO will need to reformulate IT strategies. If we do not address basic IT operations, other efforts will be wasted so the first step is to standardize the basic IT operations and above those different technologies can be strategized.
· Building the right team: Building the right team will involve creating a training plan to get the team where it needs to be. Second, the need of the hour is to identify areas in which we are not likely to be able to grow our own talent soon, for these areas, consider managed services.
· Advancing automation: Automating redundant, cost-inefficient processes will not only help enterprises accommodate evolving customer needs following the pandemic but also better position organizations to affordably meet increasing business expectations.
· Committing to the cloud: We are making cloud transformation a priority because we see many benefits that it can offer to our organization and customers, including a more scalable workload, innovative practices, and an enhanced customer experience.
· Strengthening cyber security skills: We need to think about privacy now more than ever, we need to ensure that our strategy, policies, and processes are focused on protecting our data and customers’ privacy, and guide and steer our decisions along these lines.
Digitization - opportunities galore
Today, digital transformation is an enterprise-wide effort as organisations focus on both provider centricity and customer-centricity. Digital transformation creates a better customer experience, as well as improves service levels of all the stakeholders involved in the value chain, including doctors. Technologies like portals, mobility systems and kiosks present a unified experience that strengthens the bonds between clients and labs. Better customer experience will lead to better positioning of the organization in the market and thus increase in revenue (Top Line).
Technology & Brand amalgamation
Innovation is widely recognized as the key to bridging the gap between business and technology. The IT department needs to take a new approach to ensure that they maintain the control of technology and security while addressing the needs of the business. Technology needs to be understood as a critical enabler in every part of the organization from the front line to the back office. IT creates new value by crunching data to deliver new insights, spurs innovation, and disrupts traditional business models.
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