Technology transformed marketing by making campaigns more personalized and immersive
By MYBRANDBOOK
Saurabh Gupta
Group Chief Digital & Information officer, Gujarat Fluorochemicals
CIO priorities for 2022
Defining a Strategy is important factor to start any digitization journey, Normally Strategy is approved at a higher level but you need to take inputs by engaging the stakeholders at middle management. This way implementation & adoption becomes easy. 2022 is a year post Pandemic wherein we are revisiting our business strategy and aligning the Digital Strategy around it and prioritizing the area of Excellence in Operation & Safety using Digital technologies.
Digitization - opportunities galore
With vast area of Digitisation CIO’s has to do prioritization and drive the digitization accordingly. There is a Myth that Digital will replace Physical but actually it is “Both/ and” so it is a journey that CIO’s will drive alongwith the other functions within the organization by leveraging different technologies namely Operational Maintenance using Industry 4.0 & IOT, Process automation leveraging RPA and Data Analytics using BI/ Analytics tool.
Tech talent: A challenge
A CIO should encourage the team on building capability and upskilling themselves in new edge technologies like Low Code development, AWS/AZURE stack.
Technology & Brand amalgamation
Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. And it is not just the interface between brands and people that have been transformed. We are committed to make our brand stronger by increasing our presence in social media and also doing a facelift of our websites.
IT: The Future of India
Indian IT sector sees highest growth in a decade, adds 4.5 lakh new jobs. India’s information technology (IT) sector is set to become a USD 227 billion industry in FY’22, registering a 15.5% growth which is the highest in over a decade.
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