Technology transformed marketing by making campaigns more personalized and immersive
By MYBRANDBOOK
Saurabh Gupta
Group Chief Digital & Information officer, Gujarat Fluorochemicals
CIO priorities for 2022
Defining a Strategy is important factor to start any digitization journey, Normally Strategy is approved at a higher level but you need to take inputs by engaging the stakeholders at middle management. This way implementation & adoption becomes easy. 2022 is a year post Pandemic wherein we are revisiting our business strategy and aligning the Digital Strategy around it and prioritizing the area of Excellence in Operation & Safety using Digital technologies.
Digitization - opportunities galore
With vast area of Digitisation CIO’s has to do prioritization and drive the digitization accordingly. There is a Myth that Digital will replace Physical but actually it is “Both/ and” so it is a journey that CIO’s will drive alongwith the other functions within the organization by leveraging different technologies namely Operational Maintenance using Industry 4.0 & IOT, Process automation leveraging RPA and Data Analytics using BI/ Analytics tool.
Tech talent: A challenge
A CIO should encourage the team on building capability and upskilling themselves in new edge technologies like Low Code development, AWS/AZURE stack.
Technology & Brand amalgamation
Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. And it is not just the interface between brands and people that have been transformed. We are committed to make our brand stronger by increasing our presence in social media and also doing a facelift of our websites.
IT: The Future of India
Indian IT sector sees highest growth in a decade, adds 4.5 lakh new jobs. India’s information technology (IT) sector is set to become a USD 227 billion industry in FY’22, registering a 15.5% growth which is the highest in over a decade.
BREAKING NEWS
TECHNO TRENDS
Govt expedites visa approvals for China vendors to step up man
The Ministry of Home Affairs has introduced a streamlined, time-bound pro...
Reliance soars to the 86th position in Fortune Global 500 list
Reliance Industries (RIL) has risen two ranks from the previous year to ta...
SEBI strengthens mutual fund regulations to combat insider tra
In order to combat front-running and insider trading, capital market regula...
NPCI in discussion for introducing biometric authentication fo
The National Payments Corporation of India (NPCI) is reportedly in talks ...
E-Magazine
TECHNOTAINMENT
Abhishek Bachchan's Puzzling Post Fuels Divorce Rumors with Ai
Rumors of a divorce between Abhishek Bachchan and Aishwarya Rai have in
Celebrities across globe attend Radhika-Anant's wedding in Mum
Industrialist Mukesh Ambani’s youngest son, Anant Ambani married pharmace
MOVERS & SHAKERS
Happiest Minds appoints Mittu Sridhara and Rajiv Shah to its B
Happiest Minds Technologies has announced the expansion of its existing
Redis ropes in Vimal Venkatram to head Asia-Pacific region
Redis announced it hired Vimal Venkatram to lead the company’s growth
OPEN YOUR EYES
INTERVIEWS
Lenovo aims to solve customers' critical business needs throug
enovo recognizes the immense potential and the crucial role that technology
Autodesk investing in emerging Design & Make technologies to d
Autodesk partners with leading companies in a variety of industries, includ
HOT PICK
Kotak - GOQii Smart Vital Plus smartwatch launched
Kotak Mahindra Bank Ltd (“KMBL” / “Kotak”) has teamed up with GOQ
HP India rolls out ‘Be Unstoppable’ campaign for AI PCs
In an era where AI in PCs are all set to disrupt the way to work, HP India
MAKE IN INDIA BRANDS
AMARA RAJA POWER SYSTEMS LTD.
ADITYA INFOTECH LTD.
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
ZOHO CORPORATION PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Girish Mathrubootham
Girish Mathrubootham is the Founder of Freshworks (previously known ...
Icons Of India : Arundhati Bhattacharya
Arundhati Bhattacharya serves as the Chairperson and CEO of Salesforce...
Icons Of India : GAUTAM ADANI CHAIRMAN ADANI GROUP
Gautam Adani is the Founder and Chairman of the Adani Group, which ran...
PARTNER SPEAKERS
PSU
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
Indian Tech Talent Excelling The Tech World - PADMASREE WARRIOR, Founder, President & CEO - Fable
Padmasree Warrior, the Founder, President, and CEO of Fable, is revolu...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
