Japan’s Lixil Corporation eyeing Rs 1,000 crore sales in India in next three years
By MYBRANDBOOK
Lixil Corporation, the Japan-based building materials and housing equipment maker, is eyeing Rs 1,000 crore worth sales in India in the next three years, according to a company official on Saturday.
Lixil operates in India through its brands Grohe and American Standard.
India, for Lixil, is one of the fastest growing markets in the India-Pacific region following Japan, the US and China and it would continue to invest here for expansion, said Lixil Water Technology – India and Subcontinent Leader Bobby Joseph.
“A lot of investment is coming, what we believe is for the next 5 years and 10 years, ahead of time. It (India) is among the top four markets, where Lixil is investing,” Joseph said.
He further added that India has the potential to be one of the largest markets.
Lixil is working on a long-term strategy for the Indian market, where it operates with brands Grohe in the luxury and premium bathroom fitting segment and American Standard in the comparatively smaller side. For financial year ended March 31, 2022, Lixil had recorded around 50 per cent growth, Joseph added.
For the first quarter (April-June) of the current fiscal, it registered over 20 per cent growth quarter-on-quarter. ”Our investment and focus in building our distribution and retail have paid up. There was also pent-up demand in the sector, and we used that,” he said. In terms of projects, Joseph said that the company has to build a robust pipeline for the future.
“We hope to achieve a thousand crore over the next three years,” said Joseph.
Lixil has a ceramic plant in Vijayawada (Andhra Pradesh), which has a capacity of one million units and this could be expanded to two million units.” We are also investing in cistern manufacturing which will go live later this year,” he said.
However, Joseph did not share any numbers regarding Lixil’s investment in the Indian market.
The company is also looking at expanding its retail footprints of both brands. Presently, Grohe is available at 500 retail outlets, while American Standard at over 3,000 outlets.
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