Manoj Gupta
Founder & Managing Director Fortune Marketing

Digital transformation Agenda
In the history of mankind, every transformation is executed by people who are driven by data to get further insights into actions that produce results.

The critical part of digital transformation is not “digital” but “transformation.” The world has changed dramatically in the past two decades and adapting the organization to these changes cannot be achieved overnight, or simply by buying new technologies, or collecting more data. What is needed is a shift in mindset, culture and talent, including upskilling and reskilling the workforce so that they are future-ready.
There is one thing that has not changed — namely the fact that all of this is just the new version of an old task or challenge every leader has always faced throughout human history: to prepare their teams and organizations for the future.

Bolstering Digital Avenue
The world’s obsession with the latest technology, social media, and apps revolves around a desire for an easier life. People want valuable solutions to their problems. More importantly, they want it fast.
The “experience” of customers is at the heart of advancing technologically and digitally, especially for customer-facing industries such as government, healthcare, manufacturing, and retail. As a result, the primary focus of digital transformation is to use cutting-edge technology to improve the customer experience.

Adoption of Digital Best Practices
Begin the digital transformation project by properly managing the company’s data - is critical for effectively supporting the digital transformation and will rely on the management of the company’s external and internal data sources to help implement new strategies.

It is necessary to create and use an intuitive data platform through which products and all software as a service are generated and then pushed to end customers.

Consider a thorough revision of the firm’s operations and business models—new professional managing roles needed to be determined. A radical change in core capabilities might be necessary, so it is necessary to establish and grow partnerships with several types of stakeholders to create support. Adoption of Artificial Intelligence for rapid insight and data exploration in the implementation process is also necessary.

Benchmark Achieved
Today Fortune Marketing is the preferred partner for the Indian government and forces, for their security and surveillance products under “Make in India” as their centralized data centre is also in India and not located in another country. Under the umbrella of Fortune Marketing, Secureye has grown more than 200% year-on-year as the market is confident in this innovative products, making India truly “AatmaNirbhar”.

Key solutions to offer
Secureye has a varied product range that covers wide applications across the security spectrum. Analog CCTV Cameras Security, IP CCTV Cameras, Biometric Attendance System, Biometric Devices, Access Control System, Residential and Hotel Locks, Electromagnetic Locks, Video Door Phones, Turnstiles & Boom Barriers, RFID Cards & Tags, Intrusion Alarm System, etc., an array of security and surveillance products and paraphernalia are manufactured and fashioned by Secureye with the desired measures of excellence.

Made local for global
Under the government of India’s scheme of “Make in India”, the company has expanded their operations pan India, by combining Artificial Intelligence with their products, the company makes the nation safer, connected, and stronger.

Anchoring Distribution Network
Fortune Marketing is one of the leading client-centric brands in the surveillance-security industry and has been there for over three decades, supporting the partners online as well as offline. With over 25 branches across the country for prompt execution, the company is ensuring faster turnarounds for customer service and sales.