Most Trusted Brands 2022 : Bharti Airtel
By MYBRANDBOOK
KEY DIFFERENTIATOR: Bharti Airtel Limited, also named as Airtel Limited, is an Indian multinational telecommunications company founded by Sunil Bharti Mittal in 1995. It operates in 18 countries across South Asia and Africa and is the second largest mobile network operator in India and globally. Its key sectors in India include Mobile Networking, Fiber Broadband, Digital Television. Airtel has also launched its banking service named Airtel Payments Bank in January 2017 and is active in the B2B sector as Airtel Business.
PRODUCTS AND SERVICES: Bharti Airtel is among the first companies that successfully tested 5G services in India with offering services including 2G, 3G 4G, 4G+, 4G VoLTE . It offers broadband service named Airtel Xtream Fiber which works on optical fiber technology. Airtel has a digital TV network called Airtel Digital TV. Its banking service offers payment through bank transfer, UPI and has its own wallet service named Airtel Wallet. It also offers insurance services with Bharti AXA General Insurance including insurance plans by Government of India.
BRAND VISIBILITY: Airtel is a very innovative company. It is open to taking risks, experimenting with new ideas. The company has had a quite big share of introducing various 1st in the Indian Market. With limited options in the telecom market, Airtel has a competitive advantage in order to capture the maximum subscriber base with its low-cost strategy.
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