POCO expanded its 5G smartphone lineup with the global launch of POCO M4 5G. Flaunting the stylish and unique POCO OG design, this new entry in the M-series family stands true to offering an enhanced user experience backed by the exceptional 5G ready MediaTek Dimensity 700, 90Hz FHD+ Smart display with a massive 5000 mAh battery and 50MP AI Dual camera support.

Commenting on the launch, Anuj Sharma, Country Director, POCO India, said, “With the M-series, we have always launched smartphones with features as one of the firsts in the budget segment making them the best buy for users. And, all products in the M-series lineup have received a fantastic response from consumers. Thus, with POCO M4 5G, our approach remains the same, that is, delivering power with affordability at the heart of it.”

He further added, “POCO M4 5G rides on an efficient MediaTek Dimensity 700 processor, 90Hz FHD+ Smart Display, 50MP AI Dual camera, a 5000 mAh battery. Ensuring a future-focused vision, this smartphone supports 7 relevant 5G bands-making it a complete package in the given segment.”

Powered by a fast and efficient processor, MediaTek Dimensity 700 gets the work done at much ease. Built on a 7nm node architecture, this processor can take on the most strenuous tasks and up to 2GB Turbo RAM handles multitasking seamlessly. Supported by two highly capable Arm Cortex-A76 cores with a clock speed of 2.2GHz along with a contemporary Arm Mali-G57 MC2 graphics card, POCO M4 5G, from streaming content to gaming, ensures an all-around experience and a lag-free performance. Promising to elevate performance, POCO M4 5G is about 70% faster than its bestselling predecessor, POCO M3.

Further backed up by UFS 2.2 storage and LPDDR4X data streaming, it offers 139% faster write speeds as compared to UFS 2.1 technology, and the integrated 5G modem supports dual 5G calls for future-proofed connectivity.

Known for flaunting a unique design, POCO M-series always set the benchmark high. This time, taking the legacy forward from its predecessors, POCO M4 5G takes a great leap in the design department with its killer looks and OG design. Focused on nuances, POCO M4 5G boasts a compact form factor with a hypnotic swirl design back panel and curved edges making it a treat to the eyes as well as comfortable to use as a daily driver.

POCO M4 5G features a 16.7 cm (6.58) FHD+ 90Hz Smart Display and 1080 x 2400 resolution coupled with a 240Hz touch sampling rate catering to a great media consumption experience. It is also equipped with an Adaptive refresh rate that automatically adapts to 30Hz, 60Hz, and 90Hz based on the type of content usage on the smartphone further optimizing the battery life. Contributing to the robust form factor, the display is protected with Corning Gorilla Glass 3. Adding on to the feature rich spectrum, the smartphone comes with a fast side-mounted fingerprint sensor, AI Face unlock, and a 3.5mm headphone jack.

POCO M4 5G features a dual camera setup with 50MP sensor as the rear driver supported with a 2MP depth sensor and a 8MP snapper in the front. With a balance of details and natural color reproduction, the 50MP sensor offers satisfying results in all lighting conditions. Further, mapping depth detection real time for a better bokeh effect in the picture, the 2MP depth sensor has got it covered. The available photography modes such as night mode, AI scene detection, movie frame, Pro color, among others make the photography and videography experience more fun.

For users always on the go, POCO M4 5G packs a massive 5000 mAh battery that can easily handle the arduous day-to-day operations and even last for a day or longer. To juice up the battery is the 18W fast charging with an in-box 22.5W charger. It also comes with a USB Type-C reversible connector port for ease of usage wherever you go!

Availability

POCO M4 5G will be available in Cool Blue, Power Black, and POCO Yellow colors. It will be available in two storage variants-4GB+64GB at INR 12,999 and 6GB+128GB at INR 14,999, respectively starting 5th May at 12 Noon via Flipkart. SBI card users can also avail a flat INR 2,000 instant discount.