Tata Neu witnesses more than one million sign-ups and downloads within days of launch, working on improving the app
By MYBRANDBOOK
As per news source, Tata Neu, the super app from Tata Group has seen more than one million sign-ups.
As per sources, Tata Neu app was introduced on April 7 and has also clocked more than a million downloads within 24-48 hours of the launch. Tata Neu's app listing on Google Play currently reflects that the app has crossed one million total installs mark.
The app is reaping benefits from the marketing boost it is receiving from the ongoing Tata IPL 2022 tournament, for which it has secured the title sponsor rights.
That said, several users complained about a range of issues on the launch day including app glitches, slow app loading speeds, and login issues among others. This is also evident by the significant amount of one-star reviews the app has received on both Google Play and App Store.
The news source mentioned that the app was very glitchy on the first day since the rate at which people were entering the app was very high. However, things have stabilised over the weekend. Although, some of these issues still persist at the time of writing this article.
It's worth noting that Tata Group has been internally testing the app among the group employees for more than six months. The app itself has been in the works for several years.
The app has a sleek homepage design, many users have felt that the app functionality has been underwhelming so far, since it currently acts as a glorified webpage collection of various Tata brands at one place. The app do not have a unified cart or unified orders page. Each brand have its own order history page.
There is also a general lack of consistency in terms of user experience across the sub-apps, since it currently loads the brand web pages through an in-built browser. Even the results from the app's common search box are rendered through an in-app browser in different webpage formats.
At present, Tata Digital is working on providing a native app experience in the upcoming versions of Tata Neu which should address some of these issues, as per news source.
Tata Digital is currently working on providing a native app experience in the upcoming versions of Tata Neu which should address some of these issues, sources tell Moneycontrol.
Tata Neu's simplified rewards programme NeuPass, which is likely the app's biggest draw at present, is also seeing huge traction, sources said. The programme brings various loyalty programmes across Tata Group's consumer brands under a single platform.
Tata Neu is a key part of the 154-year-old Tata Group's plan to take on established giants such as Amazon, Walmart's Flipkart, and Jio Platforms amid the rapid growth in the consumer digital economy space in the country.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
AMD Pensando driving innovation in the DPU architecture space
AMD Pensando stands out in the DPU (Data Processing Unit) market with its u
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
LAVA INTERNATIONAL LTD.
MICROTEK INTERNATIONAL PVT. LTD.
SAFE SECURITY SERVICES PVT. LTD.
AMARA RAJA POWER SYSTEMS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : VIJAY SHEKHAR SHARMA
Vijay Shekhar Sharma is an Indian technology entrepreneur and multimil...
Icons Of India : MADHABI PURI BUCH
Madhabi Puri Buch is the first-female chairperson of India’s markets...
Icons Of India : Deepak Sharma
Deepak Sharma spearheads Schneider Electric India. He brings with him ...
PARTNER SPEAKERS
PSU
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
HPCL - Hindustan Petroleum Corporation Ltd.
HPCL is an integrated oil and gas company involved in refining, market...
C-DOT - Center of Development of Telematics
India’s premier research and development center focused on telecommu...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - ARVIND KRISHNA, CEO – IBM
Arvind Krishna, an Indian-American business executive, serves as the C...
Indian Tech Talent Excelling The Tech World - NEAL MOHAN, CEO - Youtube
Neal Mohan, the CEO of YouTube, has a bold vision for the platform’s...
Indian Tech Talent Excelling The Tech World - Aman Bhutani, CEO, GoDaddy
Aman Bhutani, the self-taught techie and CEO of GoDaddy, oversees a co...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
