Amazon announces Smbhav Entrepreneurship Challenge 2022
By MYBRANDBOOK
Amazon has announced the launch of the Amazon Smbhav Entrepreneurship Challenge 2022 which is designed around the theme of ‘Make in India’. Amazon Smbhav Entrepreneurship Challenge is open to startups across all industries, verticals, and business models.
The initiative will provide a chance to showcase the business proposition and to win cumulative cash prizes up to INR 65 lakhs and other rewards to participating startups. The winners will be chosen through customer votes and a cross-discipline jury.
Amazon will announce the winners at the third edition of its annual flagship summit Amazon Smbhav being organised on the 18th and 19th of May. The winning startup from the final round will be awarded “Amazon Smbhav ’22 Startup of the Year” with a cash prize of INR 40 lakhs, and the first and second runners up will win cash prizes of INR 15 lakhs and INR 10 lakhs respectively.
Manish Tiwary, Country Manager, India Consumer Business, Amazon India said, “At Amazon, we support and celebrate builders, entrepreneurship, and innovation, and the Smbhav Entrepreneurship Challenge 2022 is part of our commitment to enable startups and emerging brands across India realise their full potential and contribute to India’s economic progress.”
Amazon has collaborated with the Ministry of Skill Development and Entrepreneurship, the National Innovation Foundation (an autonomous body of the Department of Science and Technology), the NIF Incubation and Entrepreneurship Council, Fireside Ventures, and Freshworks to advance the objective of reaching startup founders across Indian cities and nurture grassroots innovations from the deepest pockets of the country.
Dr. Jitendra Singh, Hon’ble Union Minister of State (Independent Charge), Science & Technology and Earth Sciences said, “I am pleased to deepen our partnership with Amazon on this mission of creating opportunities. Amazon Smbhav Entrepreneurship Challenge 2022 would look forward to scouting eligible entities in large numbers and I am confident that this kind of purposeful partnership will bring digitization to MSMEs, enabling them to contribute to India’s economic growth. I am proud to announce my Ministry’s partnership with Amazon on this Challenge to empower talented entrepreneurs across Tier 2/ Tier 3 cities and rural areas to reach their fullest potential.”
Earlier this year, Amazon signed an MoU with the NIF Incubation and Entrepreneurship Council (NIFientreC) to accelerate grassroots innovation, local economy, and livelihoods across rural India, helping in promoting the creativity and innovation of students and budding entrepreneurs specializing in consumer-based technology innovation at a grassroots level and accelerate the growth of a digital India.
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