Indosat Ooredoo confirms alliance with Comviva to accelerate growth
By MYBRANDBOOK
The global leader in mobility solutions Comviva, and Indosat Ooredoo, Indonesia’s leading mobile operator announced a strategic partnership that will help rapidly enhance Indosat’s customer first marketing capabilities through Comviva’s AI based advanced analytics and marketing automation solution.
The MobiLytix Real Time Marketing platform will deliver contextual, in-the-moment, omni-channel marketing initiatives to enhance customer lifetime value in today’s hypercompetitive market.
MobiLytix Real Time Marketing- a powerful, digital real-time marketing automation platform with massive scale decisioning, artificial intelligence (AI) based complex event processing and multi-channel interaction capabilities help telecom operators to transform their Customer Value Management initiatives. In a first of its kind, Indosat has also deployed Comviva’s MobiLytix
Loyalty and Rewards solution is an integrated Customer Loyalty & Value Management system which actively drives customer loyalty programs. The unified Realtime Marketing & Loyalty and Rewards platforms are an industry best solution to enhance customer engagement and drive digital transformation.
“We are delighted to partner with Comviva to deliver contextual marketing campaigns and loyalty programs to our 60 million subscribers. In addition to improving customer engagement, the solution has immense potential to increase revenue through data monetization, with the possibility to rapidly grow our digital service offerings. This will support our aim for digital leadership in the region,” said Vikram Sinha, Director and Chief Operating Officer, Indosat Ooredoo.
“Comviva has designed its next generation analytics platform MobiLytix™ keeping in mind the challenges of its telecom operator partners. We are excited to partner with Indosat Ooredoo to support their digital transformation journey and provide great experiences for their customers, ” said Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva.
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