Sunder Madakshira
Head of Marketing – Adobe India

PROMISING 2020

The contemporary times are very exciting as it is the dawn of the 21st century renaissance, where art and science, led by humans and machines, are fuelling explosive growth and creativity. Creativity powered by digital is the foundation of driving transformational changes across diverse spheres in the modern era. This is the era of amazing experiences, driven by the digital transformation wave world over. 

In this era where experiences matter most, Adobe is uniquely positioned as the only company that can give businesses and individuals everything they need to design and deliver exceptional experiences. Across Experience Cloud, Creative Cloud and Document Cloud – Adobe’s solutions enable customers to work across the content workflow from inspiration, to creation and delivery, to management and measurement. 

Adobe’s focus on unleashing creativity, accelerating document productivity and powering digital businesses is driving the company’s growth and has put it on track to harness a $128 billion opportunity by 2022. It is looking at creating new possibilities across platforms to enable people to create content and for enterprises to become more efficient functions with the power of digital documentation.

DIGITAL TRANSFORMATION AGENDA

Powered by digital, today’s customer is more aware about what he/ she wants, and more evolved in their expectations from the brands they engage with. Customer Experience Management (CXM) today is shaping to be not only about fulfilling consumer needs, but addressing them moment to moment, at scale, across channels in real-time and Adobe is enabling brands across domains to champion customer experiences. 

Adobe works constantly with its customers to help them identify the best ways in which they can harness the CX wave and make the most of it. Recently, Adobe partnered with The Indian School of Business (ISB) to host the first edition of the Adobe Digital Luminary Program at Hyderabad to talk about some of the most fundamental questions and address the leadership vacuum created by digital disconnect. 

CYBER SECURITY A PRIORITY

In the Indian context, technology has over the years grown to become an inherent part of boardroom discussions, and security is a clear priority for all companies looking to be successful in the marketplace. The security of customers is a critical priority for Adobe, and for that it employs a rigorous set of security activities spanning software development practices, processes, and tools, integrated into multiple stages of the product lifecycle. 

Adobe also implements a foundational framework of security processes and controls to help it comply with a number of industry best practices, standards and certifications.

DIGITAL INDIA MAKING STRIDES 

For Adobe, technology and innovations are the backbone of the company. India is a solid R&D base for Adobe globally with 1/3rd of its entire research and development happening out of the India labs. Adobe’s R&D centers in India are based out of Noida and Bengaluru, with the team growing and developing a host of cutting edge dynamic and innovative technologies. Overall, Adobe is constantly working towards enabling its customers to have access to the best of product offerings from Adobe.

India has leap-frogged ahead of many countries on its digital transformation journey, and this remarkable growth story has been driven by factors like its rapid adoption of data services, proliferation of mobile devices, strong millennial population, and the government’s digital initiatives that are playing an instrumental role in building the country into a true digital-first economy.

Adobe remains committed to delivering the latest innovation for India and supports the government’s digital agenda. Apart from enabling businesses to find success, Adobe is also undertaking initiatives that help young India embrace the power of digital. A recent example is Adobe’s association with NITI Aayog and the Atal Innovation Mission (AIM) to promote a culture of innovation and entrepreneurship among Indian students powered by digital as a medium. Adobe is also adopting 100 schools to showcase Adobe Spark’s impact on creativity in the classroom.