Innovation is the Differentiator


By MYBRANDBOOK


Innovation is the Differentiator

PUNIT RASTOGI 
CIO
Orient Electric

 

PROCESS TECHNOLOGIES, EQUIPMENT, PLANTS, AND SYSTEMS

A distinguished name in the Indian fan industry for more than 60 years, Orient Electric has today established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. One of our philosophy is to learn and grow. We also focus a lot on Innovation. We have a separate R&D Department which keep on providing lots of innovative solutions Recently, we have launched EyeLuv LED Bulbs which is first and unique in India till date. We have realised that lots of people are complaining of headache in the office and at home. That means, What you can’t see may beHurting your Eyes.

 

DO YOU KNOW THAT LED LIGHTS HAVE INVISIBLE FLICKER?
Flicker is constant fluctuation of light output. It can be divided into two kinds: Visible and invisible.While visible flicker can be seen by naked eye, invisible flicker cannot be seen and is harmful to your overall eye health.

 

ADVERSE EFFECTS OF INVISIBLE FLICKER IN LED LIGHTS
LED lights with high flicker rate may lead to various health complications.Prolonged exposure to flicker emitted by LED lights leads to:

 

1.  Headache
It is common to experience throbbing headaches when you’re exposed to invisible flickering of LED lights. Prolonged exposure can aggravate these headaches and lead to even migraine. These conditions may often be accompanied by nausea and visual disturbances

 

2.  Eye Strain
Prolonged exposure to invisible flicker of lights can cause asthenopia. The symptoms of this condition are eye strain, fatigue, blurred vision, and diminished sight-related task problems. In the long run, this can have serious impact on your eye health.

 

3.  Mental Fatigue
Pupil in our eyes are like the focus lens in a camera. It keeps on adjusting to the invisible flicker of the LEDs and this constant adjustment causes stress and adversely affects your mental health and capacity. It can tire you out and reduce your cognitive abilities. Not only does it slow you down mentally, but it also makes you sluggish physically.

 

4.  Optical Effects
It is no secret that exposure to flickering lights for an extended period of time has negative optical effects. The most common symptom is reduced visual acuity, which leads to weak temporal vision, frequent headaches and eye pain.

 

Since, this product reached to mass population by marketing & advertisements (MS Dhoni is our Mascot). As we learned recently in the “Finance for non-finance executives” program in DMS, IIT Delhi, we now realised the true power of Innovation for any organization. This product has high potential to impact Organization’s top line in this financial year.


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