CK Birla Group focusing on technologies like AI, Computer Vision, Predictive Analytics and IIoT
By MYBRANDBOOK
Puneesh Lamba, Sr. VP & Group CIO - CK Birla Group
Key Priorities of 2020
The drivers that we have for our digital journey, are: Growth, Productivity and Experience which means anything that we do, will hit one of these three drivers. Our priorities for 2020-21 are leveraging new-age technologies to attempt changing business models, challenge status quo in processes and to make the organization more efficient and customer friendly.
The technologies, we are focussing on, are artificial intelligence (AI), computer vision, predictive analytics, IIoT etc. and focus is towards encouraging all round innovation in
the group.
Combining Breakthrough & Fusion approach
We have divided our journey into three areas viz. foundational or hygiene, desirable and disruptive and the focus is not that lets fix foundation first and then go for disruption,
rather it is simultaneous and the percentage of each approach depends on maturity of the organization.
Achieving Digitalization
Digital India initiative revolves around innovation and making things simpler and transparent. This is the same approach we have when we look at existing processes.
We have invested heavily in managed innovation where we have enabled each employee of group companies to share their ideas through an easy to use app and earn rewards.
The second step will be to extend this app to our other stakeholders like customers, suppliers etc. and then the rest of GIG economy partners to make this one of the biggest crowd sourced digital programs in the world.
“Experience is one of our key drivers and it includes customer experience too. We have seen that several businesses have blossomed recently across the globe that were focused on improving customer experience, so this remains our highest priority in this year.”
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