BSNL and Micromax Launch Bharat-1
By MYBRANDBOOK
Micromax has entered into partnership with BSNL to introduce its much-awaited 4G VoLTE phone – Bharat-1. With a combined vision of accelerating the growth of data adoption and providing Internet access to the 500-million+ feature phone users in India, both Micromax and BSNL will work collaboratively to introduce the best consumer mobile experience.
Leveraging technology to provide affordable and innovative products and services, Bharat-1 from Micromax is a 4G phone that helps to bridge the digital divide and provide users with unlimited calling and unlimited data offer from BSNL at a very affordable cost of Rs.97 every month.
With Bharat-1, Micromax and BSNL together are aiming at providing a compelling 4G phone option to India’s 500-million plus population that is still not connected to internet. Leveraging on the vast distribution network of Micromax and national coverage of BSNL network, Bharat-1 promises to contribute immensely to the government’s vision of Digital India and make for a meaningful and early acquisition of a mobile data user.
Commenting on the announcement, Rahul Sharma, Co-Founder Micromax, said, “BSNL is one of the major service providers in the country and has a vast reach and network that spreads across every nook and corner of the country. Both Micromax and BSNL have been working with an aim to bring the next wave of unconnected users on the Internet. We will now take this vision forward with Bharat-1 and create a compelling proposition for the users that is a first in the category.”
Added to that, Anupam Srivastava, CMD, BSNL, said, “We are proud that we are partnering with Micromax, a home-grown player which has been a key player in India’s growth journey and has contributed more than 150 million mobile users and this number is ever increasing. Connecting the last-mile to the Internet and relevant information – is an important part of the strategy for both BSNL and Micromax. We are confident that Bharat-1 will help millions of users’ experience the data and calling experience like never before.”
Priced at Rs.2,200/-, Bharat-1 will be available at retail outlets, starting 20th October onwards across the country.
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