Google Chrome to remove resource heavy ads to improve browsing experience
By MYBRANDBOOK
Google Chome users will have better experience as a new feature will be added to the browser. It has announced that the browser will soon start blocking resource-heavy ads. The advertisements those are poorly designed or mine cryptocurrency or are unoptimized for network usage will be blocked. This often dampens customer experience.
There are three parameters of identification. Any ad that uses 4MB data or more in 15 seconds of CPU usage in any 30-second period or a total of 60 seconds of CPU usage will be blocked. The company will be experimenting with this threshold over the coming months and the feature is expected to come to the public releases of chrome near the end of August.
Google already has an ad-blocker which is built into its code. Google joined the Coalition for Better Ads group two years ago. The group is dedicated to specify standards for the industry to improve online advertisements for customers. Any ad that defies the policies of the Coalition is blocked right away on Google Chrome. The ad-blocker is also used to “tackle abusive experiences”. More than a full-fledged ad-blocker, the service acts as a tool to punish bad websites.
Blocking all ads is again, not a good idea for Google parent Alphabet as well since it is one of the company’s main source of revenue. Moreover, Google has a vested interest in improving the web’s user experience, removing all ads also hurts publishers who create free content. The approach here, hence, is to start small and gradually go bigger. The aim is likely to change how ads are looked at over time by people who are often disappointed at their very sight.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
Icons Of India : Daisy Chittilapilly
Daisy Chittilapilly is the President of Cisco’s India and SAARC regi...
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
ICONS OF INDIA : RITESH AGARWAL
Ritesh Agarwal is an Indian billionaire entrepreneur and the founder a...
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
Indian Tech Talent Excelling The Tech World - Sundar Pichai, CEO- Alphabet Inc.
Sundar Pichai, the CEO of Google and its parent company Alphabet Inc.,...
Indian Tech Talent Excelling The Tech World - AJAY BANGA, President - World Bank
Ajay Banga is an Indian-born American business executive who currently...