FAIITA Raises Concern On the e-trailers Tantrum
By MYBRANDBOOK
The Information Technology Federation, consitutes of several IT Associations from across the country,wrote a request to the Prime Minister Modi, to look into the future of the Brick and Mortar shops spreed across the country, where the future of Millions of employees and entrepreneurs are at stake.
Namaskar from FAIITA. We, as FAIITA, must congratulate on the proactive and much-required actions to control COVID-19 pandemic in India. We are an umbrella body of IT associations across India highly appreciate the actions taken by the Government of India. India is the world leader to show the way forward in handling COVID-19 situation in coming days. Full credit for the same goes to our visionary prime minister Shri Narendra Modi and his entire team at GOI, including you sir.
We would like to draw your attention to a very important point in the concern with the MHA guidelines issued on the 15th of April 2020. The guidelines have allowed e-commerce companies by clause no 13(i) to operate with the online delivery model only for essential items. However, it is observed by the trade and industry that etailers have started gearing up themselves from 21st April onwards to staring delivery of all types of goods including specifically IT and Communication equipment like Laptops, Desktops, Mobiles and other accessories.
If this is allowed, the IT fraternity across India will face a grave situation with a further imbalance in the level playing field and also will raise many unnecessary conflicts and issues. The Brick and Mortar showrooms of IT and Telecommunication, the Tear2 and Tear3 partners of IT community, who are carrying stocks with them will not be able to deliver the goods to the much-needed customers due to the lockdown. On the other hand, the etailers or Online shops will be in a position to deliver the non-essential goods under the shadow of an opening provided to them by the government only for essential items for the needy citizens of India under lockdown. As you are very well aware that the B & M shops and channel community is the backbone of IT hardware fraternity, and, if kind of disadvantage taken by etailers or online shops would be a deadly blow on the spine of the IT trade.
Another important place is, eTailers and Online shops are otherwise also online marketplaces, where the supply is to made by the local vendors who have participated in these marketplaces. If these local vendors are not allowed to operate, how will the supply take place for etailers and online shops?
Small IT traders, Brick & Mortar showrooms and T2 & T3 partners have otherwise also not done any sort of business during March as well as in April. Now, if these etailers and Online Shops are given a window to operate from 21st April onwards, they will drain the entire business for May from B&M showrooms and IT channel. This will create an unimaginable situation for B & M and IT channel with no business on hand and yet to meet the challenge of paying salary and all the fixed expenses.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Alcatel-Lucent Enterprise Carrying a 100 year legacy ahead
A good amount of R&D works and global support services are operated out of
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
LENOVO INDIA PVT. LTD.
HAVELLS INDIA LTD.
ZOHO CORPORATION PVT. LTD.
SAFE SECURITY SERVICES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
Icons Of India : Bhavish Aggarwal
Indian entrepreneur Bhavish Aggarwal is the CEO of Ola, India’s larg...
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
PARTNER SPEAKERS
PSU
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
DRDO - Defence Research and Development Organisation
DRDO responsible for the development of technology for use by the mili...
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - ARVIND KRISHNA, CEO – IBM
Arvind Krishna, an Indian-American business executive, serves as the C...
Indian Tech Talent Excelling The Tech World - Aman Bhutani, CEO, GoDaddy
Aman Bhutani, the self-taught techie and CEO of GoDaddy, oversees a co...
Indian Tech Talent Excelling The Tech World - Sundar Pichai, CEO- Alphabet Inc.
Sundar Pichai, the CEO of Google and its parent company Alphabet Inc.,...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
