Hike notices a 33% surge in daily average time spent
By MYBRANDBOOK
As more and more people are hanging out online rather than offline, Hike which has always been a platform for users to connect with their close friends & loved ones, is witnessing a surge in both average daily times spent in the app and user engagement. Hike has shared that in March alone, there has been an increase of 33% in daily time spent leading to users spending an average of over 44 minutes per day inside the app.
Another trend that appeared is a spike in user conversations with Hike’s virtual friend Natasha. Natasha is also doing her bit to help users stay updated on the right facts about COVID-19. For every COVID-19 related keyword typed by users. In addition to that, the team has been working to ensure users get real-time messages on Government advisories such as social distancing, janta curfew, and more.
Despite the entire company working remotely, the teams continue to roll out regular updates and maintain stability to ensure users don’t feel any glitch in experience during the surge in usage. This has enabled users to continue connecting with their close ones seamlessly.
The team at Hike also continues to innovate on delivering new & meaningful ways for users to hang out online. As users spend more time hanging out on Hike, the company has also shared another sneak peek into its anticipated upcoming offering HikeLand. Slated to launch in the next few weeks HikeLand is a magical place for users to hangout online & enjoy unique shared experiences. The preview also calls for users to reserve their spot and be one of the first to get early access to HikeLand.
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