Xiaomi announces POCO spinning off as an independent brand
By MYBRANDBOOK
Xiaomi has announced an important change in the company structure with POCO spinning off as a standalone brand.
POCO started as a sub-brand of Xiaomi in 2018 with a small team. Its first smartphone, POCO F1, was incredibly successful and remains an extremely popular phone till date. With this restructuring, POCO will run independently of Xiaomi with its own team and go to market strategy.
“What started as a sub-brand in POCO has grown into its own identity in a short span of time. POCO F1 is an extremely popular phone across user groups, and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now, which is why we’re excited to announce that POCO will spin off as an independent brand. Join me in wishing the POCO team the best!” said Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director.
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