Titan Company Limited bets high on Leveraging Artificial Intelligence (AI)
By MYBRANDBOOK
Designing a new watch is a combination of art, science and engineering - melding visual appeal, form factors and comfort with reliable precision to create timepieces that are a pleasure to wear and a treasure to preserve. For decades, Titan has been a leader in this space, with brands such as Fastrack, Raga, Nebula and the eponymous Titan winning the continued admiration and wallet share of discerning consumers. Recently Titan’s Artificial Intelligence (AI) experts asked themselves: could algorithms learn from our designers and our designs, and serve as capable assistants augmenting our creative teams?
Head Analytics & Insights, Yashwanth Kumar, said, “We realized soon that any attempt to quantify what makes a watch appealing, would be incomplete and even miss the essence. We instead decided to explore whether Generative Adversarial Networks (GANs) can learn from images of our watch portfolio and create new watch forms.”
A GAN is a Deep Learning neural network that continuously improves over time by playing the dual roles of ‘doer’ and ‘critic’. Titan’s AI team trained the neural network with thousands of images from the company’s stellar collections to create this powerful tool. Generating new designs at the rate of over one per second, this tool enables the watch designer to quickly select and shortlist new watch concepts for further evaluation and development. The tool can either operate in an autonomous mode, or under the control of designers who direct its creativity through a simple, intuitive interface.
With features such as the ability to blend aesthetic elements of successful watches, re-imagine watch forms and generating new concepts quickly, this tool is designed to augment the capabilities of our watch designers. Further developments such as using AI to predict new products success rate, quantify cannibalisation effects with existing designs are currently underway. Post successful completion of the pilot, this tool is now being readied for deployment.
Chief Digital & Information Officer, Titan, Krishnan Venkateswaran said, “We are leveraging digital technologies in myriad ways across our business value chain, through Omni channel engagement & commerce, Augmented Reality, Machine Learning & Deep Learning algorithms, we are helping to ensure that our company continues to deliver industry – leading products, services and experiences Physically and Digitally.”
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
VVDN TECHNOLOGIES
NETWEB TECHNOLOGIES INDIA LTD.
SECUREYE SERVICES PVT. LTD.
HAVELLS INDIA LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
Icons Of India : PRATIVA MOHAPATRA
Prativa is a transformational leader with an incredible breadth of exp...
Icons Of India : ASHISH KUMAR CHAUHAN
Ashish kumar Chauhan, an Indian business executive and administrator, ...
PARTNER SPEAKERS
PSU
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
RailTel Corporation of India Limited
RailTel is a leading telecommunications infrastructure provider in Ind...
IREDA - Indian Renewable Energy Development Agency Limited
IREDA is a specialized financial institution in India that facilitates...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - AJAY BANGA, President - World Bank
Ajay Banga is an Indian-born American business executive who currently...
Indian Tech Talent Excelling The Tech World - Vinod Dham, Founder & Executive Managing Partner, IndoUS Venture Partners
Vinod Dham, known as the “Father of the Pentium Chip,” has left an...
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
