Sunil Jose
SVP and Country Leader
Salesforce India

Brand Projections 2019 

Being in the industry for over 20 years, Salesforce has constantly driven new innovations to meet the unspoken needs of consumers and businesses across all segments. As the #1 CRM Company in the world with more than 36,000 employees and 150,000 customers worldwide Salesforce will continue to innovate on its already established customer success platform to drive efficiency and growth for sales, service and marketing teams. 

As the industry moves into an experience-driven economy, Salesforce believes that customers are part of this big transformation. Today’s customers are faster, smarter, and more connected with each other than any other time in history. Simply put, customers are shaping business strategy, and if a business is not meeting their needs, they will go elsewhere. Businesses are no longer in control: it’s now the Age of the Customer, and their expectations have dramatically changed the way we do business. To get ahead of competitors, businesses got to be leading the way. You need to be a Trailblazer.

For Salesforce anyone who can inspire others with their constant innovation is a trailblazer -- developers, administrators, sales leaders, marketers, even CEOs.  With a mission to empower people to blaze their own trails, Salesforce inspires and enables people to change the trajectory of their lives and their business, and then to celebrate their successes. That’s why Salesforce launched our global Blaze Your Trail campaign, showcasing some of our customer Trailblazers. 

Transforming Customer Journey
 
The future is closely tied to the digital revolution. By leveraging the possibilities offered by digital innovation and collaboration platforms India will be able to create new pathways for innovation and growth. This value shift is the fundamental phenomenon underpinning the new economy. 

Companies are increasingly turning to Salesforce to accelerate their digital transformation journey to deliver intelligent and connected customer experiences across every touch point. This directs Salesforce’s entire focus on innovating the best apps and platform technologies for its customers. Customers drive Salesforce to be more innovative. Salesforce invests in the success of its customers by investing in the cloud, listening to its customers and continuously evolving a platform on which they can accomplish whatever they set out to do. A customer-centric digital transformation is essential to drive business value, growth and success for customers. 

Salesforce believes that growth is based on mutual success. The Customer Success Group at Salesforce is a team of trusted advisors, partners, and experts crucial to the success of its customers. It helps customers unleash the full power of Salesforce, find and implement technical solutions, and provide guidance on how to build new products addressing business needs. It also helps its customers grow, thus delivering customer success. 

Action Plan 

The trust gap that Salesforce is experiencing now is actually a huge opportunity for brands. With emerging technologies like artificial intelligence (AI) still in their infancy, businesses have the power to influence, invest in, and deploy more personalized and intelligent tech leveraging innovation to create trusted relationships that advance their brand’s mission. 

 
At Salesforce, Trust is a number one value. When it comes to trust, nothing is more important than the open, transparent relationship Salesforce has with its customers, partners, and community. They have security built into every layer of the Platform educating customers on security protection and equally important is a wider conversation about how businesses can use Salesforce to be successful, to drive innovation and to better connect with their customers. 

 
New Tech vis-á-vis R&D 

Thinking differently is in Salesforce’s DNA as they are constantly looking for ways to innovate beyond its products. India is one of the fastest growing regions for the company and it has been able to successfully transform businesses of all sizes, across segments, leading them into their next phase of customer success. 

Salesforce has helped customers and businesses in India become disrupters and industry-leaders by using Salesforce platforms and solutions placing customers at the heart of their businesses. Its continued investments in the Ignite team, in terms of talent and innovation, will translate the promise of digital technologies-cloud computing, data analytics, mobile devices, and so on -into meaningful investments and transformation strategy for businesses. 

The explosion of technology in the Fourth Industrial Revolution is further creating a massive demand for new skills. According to IDC, Salesforce and its ecosystem of customers and partners will create 3.3 million jobs globally by 2022 contributing $17.2 billion to the Indian economy. Salesforce launched Trailhead in 2014 with a mission to create a free online, gamified learning platform that empowers anyone to skill-up for a job in the thriving Salesforce economy. Trailhead is a free, gamified, online learning platform that empowers everyone to learn in-demand skills, earn resume-worthy credentials, and connect to opportunity from mentorship to employment. Salesforce works with industry and academia through the Trailhead by preparing students and skilling the workforce for this ever-changing business world, creating the next generation of trailblazers with in-demand job skills, thereby contributing to the Salesforce Economy in India.
 

FACT FILE
Name of the Founder : Marc Benioff, Parker Harris

Headquarter : San Francisco, California

Year of inception : 1999