Vivo ships 5.8 million smartphones to India in Q2 2019
By MYBRANDBOOK
Chinese smartphone maker Vivo is on a roll in India, smashing its previous record of 4.5 million units to ship 5.8 million smartphones in Q2 2019. Its market share hit 18%, up from 10% a year ago and 15% in Q1 2019. Its performance streak is particularly impressive against an overall smartphone market which declined slightly in India, to 33.0 million units. Xiaomi, the Indian market leader, extended its reign to eight consecutive quarters as it shipped 10.3 million smartphones and achieved more than 30% share for the second quarter in a row. Second-placed Samsung, the only vendor in the top five that declined, saw shipments fall by 27% to 7.3 million units. Vivo was placed third, followed by Oppo and Realme, in fourth and fifth place respectively.
“Vivo’s growth-stamina is commendable,” said Canalys Analyst Shengtao Jin. “Its current trajectory would see it displace Samsung by the end of 2019, dealing a major blow to the Korean vendor. However, Samsung has now completed a disruptive portfolio refresh, which has positioned it to fight harder for share with tight margins.”
Vivo focuses on the market for smartphones priced in the range of INR 10,000 to INR 15,000. Its top shipping smartphones this quarter were the Vivo Y17 and the Vivo Y91, which shipped over
1.5 million units in Q2 2019.
“The decline in the market is not a cause of worry,” said Rushabh Doshi, Research Director at Canalys. “However, the lack of growth is against the expectation of several major vendors. Feature phone users are not taking to smartphones as quickly as the industry had expected and the bulk of growth in the Indian smartphone market is now coming from users who are upgrading their devices to a US$200 (~INR 15,000) or even a US$300 (~INR 20,000) smartphone. India must now brace for further sluggish volume growth, as vendors stop focusing on sub-10,000 INR (~US$150) devices and move on to beef up 10,000 INR (~US$150) to 20,000 INR (~US$300) portfolios. However, the silver lining to this shift will be a brisk uptick in ASPs.”
The market continues to consolidate about the top five vendors. They accounted for 88% of the market this quarter, versus 80% a year ago.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
PDRL - Passenger Drone Research Pvt. Ltd.
FRESHWORKS TECHNOLOGIES PVT. LTD.
WIPRO LTD.
AMARA RAJA POWER SYSTEMS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SUNIL VACHANI
Sunil Vachani is the Chairman of Dixon Technologies (India) Ltd. Under...
Icons Of India : NANDAN NILEKANI
Nandan Nilekani is the Co-Founder and Chairman of Infosys Technologies...
SHAKTIKANTA DAS
Shaktikanta Das is serving as the current & 25th governor of the Reser...
PARTNER SPEAKERS
PSU
UIDAI - Unique Identification Authority of India
UIDAI and the Aadhaar system represent a significant milestone in Indi...
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
C-DOT - Center of Development of Telematics
India’s premier research and development center focused on telecommu...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - JAYASHREE ULLAL, President and CEO - Arista Network
Jayshree V. Ullal is a British-American billionaire businesswoman, ser...
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
