Innovation is the core driving force for FireEye’s growth
By MYBRANDBOOK
Shrikant Shitole
Senior Director and Country Head for India, FireEye
Growth Projections 2019
At FireEye, the mission is to relentlessly protect its customers with innovative technology and expertise learned on the front lines of cyber-attacks. This drives everything the company does, and this alignment should help drive its continued expansion in India into 2020, which is to acquire, build and grow –
• Acquire - Engage prospects to
create RELEVANCE and ACCESS
• Build - Engage customers to
ACCELERATE existing opportunities
• Grow - Engage accounts to
increase WALLET SHARE
Transforming Customer Journey
FireEye is increasingly focused on improving the customer journey. For example, one way it is making it easier for prospects to engage FireEye on their journey is its new FireProof Cloud Email Threat Analysis experience. This recently launched effort allows organizations to try out FireEye at no cost, with no hardware or software to deploy. More broadly, it is looking at more thematic programs and increased levels of account-based marketing.
Security Action Plan
Across India, there has been a growing realization from business leaders that cyber security risks don’t just impact IT equipment but rather the entire operation.
FireEye witnesses first-hand impact of cyber-attacks on real people every day and this inspires it to relentlessly protect its customers from the impact and consequences of cyber-attacks. Its fundamental belief is hands-on front-line expertise and intelligence, combined with innovative technology that provides the best means to protect its customers from cyber threats.
FireEye knows more about advanced cyber threats than any other player in the market. It has spent over a decade building and refining an “all-source” global cyber threat intelligence capability that includes unparalleled knowledge repository, machine intelligence, campaign intelligence and adversary intelligence. No other security player can provide all these together.
It wants to cement FireEye’s reputation as an intelligence-led security company that provides visibility at all levels and helps boards understand the criticality of shifting from compliance to risk management.
New Tech vis-á-vis R&D
India has underinvested in its cyber security for a long time. This is becoming a more significant challenge as businesses become more reliant on technology. Enterprises with fixed budgets also have an opportunity to scale up their security with solutions such as the FireEye Security Suite, which is an enterprise-grade protection to secure networks, emails and endpoints for growing mid-market organizations. This security suite helps automate workflows based on the best-practice playbooks from frontline security experts and stream-line the security operations for efficiency and cost control.
FireEye’s identity is based on the fundamental belief that hands-on expertise and intelligence, combined with innovative technology, provides the best means to protect customers from cyber threats.
FireEye has heavily invested in R&D and it has a significant R&D presence in India to deliver the future of security. FireEye’s R&D presence in India contributes to wide range of security domains, from securing network traffic, to securing endpoints including mobile and data stored in the cloud.
FACT FILE
Name of the Founder : Ashar Aziz
Headquarter : Milpitas, California, United States
Year of inception : 2004
Interesting Facts:
In July 2018, FireEye was named as a leader in IDC MarketScape for Asia/Pacific Threat Lifecycle Services. The IDC report notes “according to customer feedback, FireEye provides unique threat intelligence compared to many other providers in the market”.
The path-breaking products/solutions from last FY:
• FireEye introduced advanced machine learning to endpoint security with MalwareGuard
(July 2018)
• FireEye announced the availability of a new capability – FireProof Email Threat Analysis
(October 2018)
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