Smart assistant devices in China to reach 5.8 billion by 2023
By MYBRANDBOOK
Latest consumer IoT market forecastsfor China. The analyst firm expects that the installed base of smart assistant devices (either built-in or compatible*) will reach 5.8 billion by 2023,says canalys. This will make the installed base in China about twice the size of the US market. The total addressable market in China consists of a large population and household base, and consumers that have the means and enthusiasm to adopt emerging trends in IoT.
Devices for the home such as air conditioners, door locks, TVs and refrigerators, which will be able to be operated by a smart assistant via the network, will reach 3.6 billion in 2023.
Canalys predicts that every Chinese household will own an average of seven smart assistant-compatible home devices by 2023. “The large appliance category, which includes refrigerators, washing machines and air conditioners, is expected to contribute the biggest growth,” said Canalys Research Analyst Cynthia Chen.
“The growing Chinese middle class is relentlessly pursuing a higher standard of living, and smart appliances will play a major part in their vision of the ideal home. Appliance makers Haier, TCL and Hisense are changing their strategies to capture the trend early. Even the retailer Suning and smartphone vendor Xiaomi are aiming to disrupt the market.”
The rise of smart assistants built-in to speakers catalyzed the growth of smart home devices that can be controlled via voice. Unlike compatible-only devices, smartphones, smart speakers, mobile PCs, smartwatches and connected cars have built-in smart assistants that can carry out user commands. The leading smart assistants in China are Xiaodu, Tmall Genie and XiaoAI.
As per the estimate, the installed base of devices with smart assistants built-in will reach 2.2 billion units in China with a CAGR of 42% between 2018 and 2023. The smartphone will continue to be the main device category for smart assistants in 2023. “Chinese smartphone vendors, such as Huawei, Oppo and Vivo, are shifting their strategies to create IoT ecosystems with smart assistants, especially targeting homes with smart speakers and smart assistant-compatible devices,” said Canalys Senior Analyst Jason Low. “Having such devices work together seamlessly, especially across brands and platforms, to create new intuitive use-cases remains an industry-wide challenge for vendors around the world.”
The Chinese market differs from the trend-setting US. “Trying to copy the successful strategies used in the US market, or elsewhere, in China will not work,” said Chen. “For example, home security is an important area where IoT devices are being adopted. But due to the housing structure and lifestyle habits, devices embraced in China are different. Americans focus more on home surveillance, such as using cameras to check around their houses, while the Chinese are more concerned with using security devices in the home to take care of families. Over the next few years, Canalys predicts that increasing awareness of saving energy and creating a healthier living environment will also be important for the Chinese market.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
Icons Of India : B.V.R. Subrahmanyam
A 1987 batch (Chhattisgarh cadre) Indian Administrative Service Office...
Icons Of India : CP Gurnani
Former Managing Director and CEO of the well-known IT service company ...
Icons Of India : Dr. Sanjay Bahl
Dr. Sanjay Bahl has around four decades of experience in the ICT indus...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
IOCL - Indian Oil Corporation Ltd.
IOCL is India’s largest oil refining and marketing company ...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
Indian Tech Talent Excelling The Tech World - Steve Sanghi, Executive Chair, Microchip
Steve Sanghi, the Executive Chair of Microchip Technology, has been a ...
Indian Tech Talent Excelling The Tech World - NEAL MOHAN, CEO - Youtube
Neal Mohan, the CEO of YouTube, has a bold vision for the platform’s...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...