With the speculation arises on the Amazon to stop the business of Prime Now in India, Amazon is bringing Prime Day celebrations alive with a newer look by, one-of-a-kind Virtual Reality (VR) based experience for Prime Day. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product. Customers will be able to view products in life-size, inspect products up close, enjoy 360 degree views and evaluate products in the environment that they are likely to use it in. This VR experience is available for hundreds of new products launching on Prime Day. Customers in Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata can enjoy the VR experience by visiting the Amazon Prime Day Experience Zones in select malls in their city from July 6 to July 16.  Customers who experience VR will get exclusive cashback offers for shopping on Prime Day.

With the recent news on Prime Day is Amazon’s flagship event exclusively for Prime members that offers new product launches, best deals, blockbuster video titles, celebrity curated music playlists, and more. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours.  Amazon has partnered with top brands such as Samsung, LG, Whirlpool, JBL, Sennheiser, Intel, Marks & Spencer, UCB, Kate Spade, Mothercare, Nestle and more to launch 1000+ new products on Prime Day available in India first to Prime members.

With VR, Amazon will enable customers to experience the new products being launched and not just rely only on images to make a purchase decision. Through VR, customers will be transported to the world of Prime Day where they can see the fit and fall of a dress on a 360 degree hologram, pick up a necklace or earring and inspect the intricate details up close or open and look at the inside of a fridge. The VR experience will help customers evaluate the products to buy on Prime Day. Customers can also enjoy a fly through of the world of Prime Day, walk through its streets and play engaging games.

Amazon is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers can experience the stellar Prime Day entertainment line-up in a virtual movie theater. They can enjoy favourite scenes from hits like Kalank, Venom, NGK, A Star is Born, Maharishi and get surprise messages from their favourite movie stars!

Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”

VR Experience Zones are open to all visitors, free of charge. At the Experience Zones, customers can also take selfies against the Prime Day wall and will be operational from July 6, 2019 until July 16, 2019 from 12 noon to 8 p.m. in: