Amit Tomer, Sr. Manager IT - RJ Corp Ltd.
By MYBRANDBOOK
Redefined CIO role
As per experience and understanding, the role of CIO must not be just about information technology or systems but also how key decisions should be made with the help of innovative business solutions. Optimization is now the key focus area, right from the systems used for lead generation to customer satisfaction. Technology solutions and business innovation strategies are the greatest combination for any organization’s growth.
Innovations & ROI
To Achieve an increase in revenue, minimizing cost of acquisition, supporting and creating outstanding customer experience, can only be made possible by using the right technologies with innovative solutions.
Key Priorities
Controlling costs and yet increasing revenue of the organization is the main agenda for 2019 and beyond. This is only possible when we minimize the cost to acquire a customer. The method of customer acquisition is through digital marketing and sales funnels. It also includes the sales process optimization which means spending more time for better understanding of customer’s needs, problems and desires (this includes customer profile understanding and innovative ways to get their attention and position authority). Placing the right content in front of the right audience at the right time is the key to success.
“We have already started utilizing digital marketing and media. We will continue to improve, optimize and adopt new technologies to provide great services to our customers.”
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