According Youtube: India is the largest and fastest growing audience in the world
By MYBRANDBOOK
YouTube has shared insights on the exponential growth of online video ecosystem and how it is interlinked to India’s Internet growth story. It revealed the insights in its annual flagship event, Brandcast. Kicking off the keynote, YouTube’s CEO, Susan Wojcicki announced that the platform has more than 265 million monthly active users in India (as per ComScore). She said, “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information. It is this incredible variety of content combined with the growing reach that makes YouTube a perfect platform for brands to drive personalised engagement.”
Highlighting how YouTube can be the secret weapon in every Indian marketer’s arsenal, Mark Patterson, CEO, GroupM Asia Pacific said, “User behavior has shifted massively to mobile video and therein lies the opportunity for marketers today. With the growth of YouTube in India, it is an amazing time to be a marketer; as you can do full-funnel growth, creative storytelling and cross-channel planning easily. It is no wonder GroupM is the largest buyer of YouTube in this market.”
At the event, Google also announced ‘Re:Think council’, who have come together to drive this new way of creative storytelling, across the board. Members of the council include, Sonal Dabral, CCO, Ogilvy South East and South Asia, Rashi Goel, VP Consumer Communications, Nestle India, Sneha Iype, Co-Founder Nirvana Films and Sunder Mathuraman, CEO-APAC, Kantar.
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