Kaspersky Lab positioning itself as a strong player in the security intelligence space
By MYBRANDBOOK
Brand Positioning vs. Marketing Tactics
Kaspersky is a brand that has the power to be uniquely understood, appreciated, and valued by consumers in a world of ever-expanding choice. And that is a power far beyond mere words.
The best brand managers understand that they aren’t responsible for protecting mere words, symbols, and sounds. They are responsible for delivering on the fundamental promise of any brand—that each customer’s experience will meet or exceed the last.
Brands are not, therefore, static creatures. They rise and fall on the collective experience of their consumers. And while nostalgia may insulate some brands from their missteps, change is a constant that all brands must weather through innovation and evolution.
Marketing is one of the most important tools a business works on. For large and medium enterprise business, marketing plays a crucial role; the roles include Product positioning, Launch & Enablement and GTM. Marketing works closely with the other segments of business such as sales, operations, research & development, finance and human resource to ensure the feasibility of marketing plan.
Cloud is the new Reality
Cloud computing is growing rapidly as we can see the enterprises and businesses are getting their work done faster and better. The term Cloud covers several aspects such as Cloud Storage, Cloud Computing or Cloud Security. Kaspersky’s Security Network (KSN) is a cloud based service helping us as a vendor to get a better understanding about emerging threats, while offering better and faster protection to our customers.
There are customers who like to share data or save backups outside the company. This data can get encrypted on the local machine and then transferred to the cloud. In case of Cloud Computing, the data gets processed on the providers’ machines and thus it can’t get encrypted. The benefit of all those services is that they scale smoothly up and down. This flexibility makes it easy to hire new people or offering new services, without the need of buying new hardware or hiring new system administrators to take care of the additional hardware.
R&D driving Growth
Kaspersky Lab, as a security vendor offers not only solutions for infrastructure protection, but also security intelligence, an expertise used for the implementation of most sophisticated projects all over the world. This is only possible due to the R&D that goes into Kaspersky Lab products and services. Our Great team (Global Research and Analysis Team) that is based in Russia is what makes Kaspersky Lab the brand that it is today.
Shrenik Bhayani
General Manager,
Kaspersky Lab (South Asia)
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
Alcatel-Lucent Enterprise Carrying a 100 year legacy ahead
A good amount of R&D works and global support services are operated out of
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
SAMSUNG INDIA ELECTRONICS LTD.
LENOVO INDIA PVT. LTD.
MATRIX COMSEC PVT. LTD.
ACER INDIA PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SHAILENDER KUMAR
Shailender Kumar is senior vice president and regional managing direct...
Icons Of India : RAJENDRA SINGH PAWAR
Rajendra Singh Pawar is the Executive Chairman and Co-Founder of NIIT ...
ICONS OF INDIA : VIJAY SHEKHAR SHARMA
Vijay Shekhar Sharma is an Indian technology entrepreneur and multimil...
PARTNER SPEAKERS
PSU
UIDAI - Unique Identification Authority of India
UIDAI and the Aadhaar system represent a significant milestone in Indi...
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - PADMASREE WARRIOR, Founder, President & CEO - Fable
Padmasree Warrior, the Founder, President, and CEO of Fable, is revolu...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
