Micromax unveils its Notch series smartphones for new-age customers
By MYBRANDBOOK
Taking ahead the legacy of its Infinity range, Micromax Informatics has launched its first Notch series of smartphones for the new-age Indian consumers – the Infinity N11 and Infinity N12.
The company has also announced its strategic collaboration with MediaTek and Reliance Jio, which will allow the users to experience the best-in-class technology at affordable price points. Aimed at disrupting the mass-market category, the new smartphones are a perfect confluence of compelling design, display, superlative camera and ideal performance at an extremely attractive price.
To make it even more lucrative for users across India, Reliance Jio is offering exciting offers with the purchase of these phones. With both, the N12 and N11, one can get as much as Rs.2,200 Cashback, as well as 50GB data free.
Micromax has always been democratizing technology for the masses and has endeavoured to bring alive the best user experience with innovative technology. Targeted towards the new age consumers, the two new smartphones come with compelling features like 18.9:9 screen ratio, (13MP + 5MP) Dual Rear AI-enabled camera and a 4,000mAh battery, to name a few. The smartphones have been priced aggressively at Rs.9,999 and Rs.8,999 and will be available in all the offline stores pan India from December 26, 2018.
Commenting on the launch, Vikas Jain, Co-Founder, Micromax Informatics Ltd, said, “We understand that today’s Indian consumer is constantly evolving, and so are his needs. With the handset industry becoming increasingly mature, people are looking for a memorable user experience that stays with them for a long-lasting memory. Keeping those requirements in mind, our newest Infinity N Series aim to cater to this new-age Indian user. We are extremely excited to launch two powerful variants of smartphones under this Infinity N series. With a large 6.18”, 18.9:9 screen ratio powered by MediaTek Helio P22 processor, we aspire to give everyone a worthwhile user experience on the widely available LTE network in India.”
Kuldeep Malik, Director, Corporate Sales India, MediaTek India, said, “We are pleased that Micromax, one of India’s leading brands, has chosen the MediaTek Helio P22 to power their new smartphones. Micromax has always understood the pulse of the Indian consumers better than anyone else and along with them, we are excited to offer our users the best. MediaTek Helio P22 is the best-suited chipset for the new-age smartphone as it provides high-speed connectivity, power efficiency, impeccable performance and benefits of AI-enhancements. It also offers carrier flexibility to the consumers with its dual 4G SIM.”
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