Lenovo DCG Focusing on AI, Big Data and Hybrid Cloud, CCF 2018
By MYBRANDBOOK
Being a channel-first company, Lenovo is constantly innovating to create best-of-breed programs and tools to empower our channel partners to do business with ease. Our key focus is on transformation as a data center company and our new channel transformation strategy.
We are winning in the data center space. To share a few firsts, we are the #1 supercomputer company in the world and we rank #1 in customer satisfaction for servers and server reliability. Via our NetApp partnership, we have expanded our storage portfolio, giving us 93% reach to the market, compared to 15% previously.
The demands of artificial intelligence (AI) are pushing the boundaries of technology, and this new wave of data, cloud computing and machine learning is creating an intense appetite for compute and storage. Our channel transformation strategy is designed to make it easy for partners to grow with us through co-marketing, co-selling, and enablement. You will hear about co-marketing events and campaigns such as ThinkSummit and Digital Campaign Studio, as well as co-selling and enablement tools that allow our partners to spend more time on selling.
Secondly, Lenovo DCG is launching a mobile app platform for our partner audiences—to reward, inform and perform. Providing simple, transparent and measurable metrics across Sales, Presales, Marketing and more will enable channel partners to chart their growth better and reap greater rewards and announcements will include our NetApp partnership and enhanced programmes and tools designed specifically for our channel partners, ranging from incentives, streamlined operations, to co-marketing.
Lastly, Lenovo DCG is innovating on the solutions it brings to market, highlighted by the strong growth of its Hyperscale and Software-Defined Infrastructure (SDI) business segments. We will continue to bring those technologies to market—by strengthening our global channel, reseller, and system integrator partnerships.
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