Brand Positioning vs. Marketing Tactics 

FireEye knows more about what threat actors are doing than anyone else. We are often turned to as a source of insight in the industry. Our intelligence analysts, incident responders and malware analysts provide thought leadership. We are focused on simplifying and unifying our offerings by executing clear and simplified branding, packaging and pricing. We also want to focus on building immersive and connected experiences across digital and analogue channels.

Marketing at FireEye is an enabling engine for business. Our marketing strategy focuses on building awareness, driving thought-leadership and creating demand in the market. The goal is to consistently be in the consideration set with our customers and reframe mindset towards FireEye’s thought leadership and unique innovation cycle. We also work closely with our partner ecosystem to drive relevant conversations and programs.

Good data for a Good Brand Strategy 

At FireEye we are continually transforming data into actionable threat intelligence. We collect data from a network of 16 million sensors around the world, and collect insight on the front lines of today’s cyber conflicts. Beyond this, we have over a decade of tagged and labelled cyber threat data that comes from unique sources around the world. 

 
Digital Transformation with Cloud 
 
The world of cloud computing is definitely tempting and we have seen some of the largest companies starting major cloud initiatives. Outsourcing infrastructure can bring in quicker movement and cost savings, which will further encourage cloud adoption in majority of businesses. 

However, this can also bring additional security risks since many organizations don’t have the same visibility into their cloud infrastructure as they do on premise data systems. Attackers will follow data into the cloud, whether it’s financial information, medical records or something else.

 
Since we expect to see an uptick in threats to cloud systems, it is important for Indian organizations to become more alert. They must have situational awareness, must natively protect their cloud environments and ensure that there is some high-grade detection method at the back office. 

 
R&D driving Growth 

FireEye’s identity is based on the fundamental belief that hands on expertise and intelligence, combined with innovative technology, provides the best means to protect our customers from cyber threats. Innovation is at the core of what we do and the driving force for our growth. This innovation cycle cannot exist without our experts embracing the technology we build as their own, and our product teams embracing the world-class expertise provided by our frontline teams.

We have heavily invested in R&D and have a significant R&D presence in India to deliver the future of security. Our R&D presence in India covers a wide range of security domains, from securing network traffic, to securing endpoints including mobile, to data stored in the cloud. We have an organization full of top security experts who are constantly building the future of security. 

Shrikant Shitole
Senior Director and Country Head for India, FireEye