The most important factor to make a partner profitable is to move him up the value chain
By MYBRANDBOOK
Sanjeev Kumar
National Head - Channel, Alliances & Govt Business, ESDS Software Solution
“The channel ecosystem in India is a very fragmented one with more than 31 thousand IT partners. Without a defined partner program there is no way that we can address the market. It is critical for the growth of channel as it enables the partner to create visibility to his various lines of business which in turn delivers the right kind of results for him. AT ESDS today, we are creating a Partner Programme in such a way that we can act as an extended arm of the partner and be a add value to Partner’s Bottom line.
The most important factor to make a partner profitable is to move him up the value chain. So while designing a program, we need to ensure there are 3 factors - Training, portfolio management and market addressability. Training program is designed in a way that our Partners get empowered to create value addition for their customer. They can help to find out a solution for customer’s pain point. Every enterprise will be leveraging a portfolio of public and private clouds – whether by strategy or circumstance.
The key factor to a successful Partner program is Training followed by ability of partners to address front-end discounts by having a better portfolio management. Deal registration is very important considering the fragmented market today.”
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
Icons Of India : Deepak Sharma
Deepak Sharma spearheads Schneider Electric India. He brings with him ...
Icons Of India : AALOK KUMAR
Aalok Kumar is celebrated as a global leader and recipient of the Peop...
Icons Of India : ASHISH KUMAR CHAUHAN
Ashish kumar Chauhan, an Indian business executive and administrator, ...
STPI - Software Technology Parks of India
STPI promotes and facilitates the growth of the IT and ITES industry i...
NPCI - National Payments Corporation of India
NPCI is an umbrella organization for operating retail payments and set...
C-DOT - Center of Development of Telematics
India’s premier research and development center focused on telecommu...
Indian Tech Talent Excelling The Tech World - Vinod Dham, Founder & Executive Managing Partner, IndoUS Venture Partners
Vinod Dham, known as the “Father of the Pentium Chip,” has left an...
Indian Tech Talent Excelling The Tech World - Anirudh Devgan , President, Cadence Design
Anirudh Devgan, the Global President and CEO of Cadence Design Systems...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...