Apple in talks to include OpenAI's generative AI tech in upcoming iPhone
By MYBRANDBOOK
Apple has renewed talks with Sam Altman-led OpenAI about using its generative AI technology to include some new features in the iPhone. Both Apple and OpenAI are engaged in discussions over a possible agreement on how to integrate the AI startup features into iOS 18, the next operating system. Earlier this year, Tim Cook-led Apple had spoken to OpenAI but the work between the two had been minimal.
Apple was also in talks to license Google’s Gemini chatbot for new iPhone features. The iPhone brand has not made a final decision on which partners it will use, and could reach an agreement with both OpenAI and Alphabet Inc’s Google or pick another provider entirely.
Notably, Apple has been slower in rolling out generative AI, which can generate human-like responses to written prompts, than rivals such as Microsoft and Google, which are weaving them into products.
Apple CEO Tim Cook said in February that the company was investing “significantly” in generative AI and would reveal more about its plans to put the technology to use later this year.
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