Streaming company Netflix to open its retail stores
By MYBRANDBOOK
Netflix is planning to get into retail and will open its physical stores. The streaming company plans to open brick-and-mortar retail locations called Netflix House. The streaming giant plans to open the first two locations in the U.S. in 2025, followed by global expansion.
At its retail stores, the company will offer merchandise inspired by its hit shows. The stores will also host dining experiences and live events. The restaurant will serve up items from the streaming platform’s food-based reality shows, with a wide range of options from fast casual to high-end dining, according to reports
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level," Josh Simon, Netflix’s VP of consumer products said.
Netflix House would not be Netflix’s first entry into retail or dining.
In 2021, the company launched an online merchandise store that sells merchandise related to its shows. And in 2022, Netflix announced it was opening in-store Netflix hubs in more than 2,400 Walmart stores nationwide. The shop sells items tied to popular Netflix programs and movies and gift cards.
In addition, over the years the company has launched some 40 pop-up experiences across 20 cities, Bloomberg noted. For holiday 2022, Netflix opened a pop-up at The Grove in Los Angeles. The 10,000-sq.-ft. store, open from October to early January, sold limited-edition merchandise based on popular Netflix shows. It also featured photo-ready vignettes featuring life-size versions of notable Netflix characters.
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