Thomson plans to enter the domestic laptop segment


By MYBRANDBOOK


Thomson plans to enter the domestic laptop segment

Consumer electronics giant, Thomson will enter the laptop market in India in the next two quarters, while also considering to export smart TVs and other products manufactured in the country to foreign markets. Thomson sells laptops in niche markets such as the US, France and other parts of Europe. It will enter the laptop segment in India in the entry, mid, and premium segments. 

 

The Technicolor SA owned Thomson, said that it is "pretty satisfied" with the quality and standards of manufacturing by its India brand licensee Super Plastronics Pvt Ltd (SPPL), which is investing Rs 300 crore to set up a fully-automated plant at Hapur in UP to increase its manufacturing capacity to 2 million TV units per annum.  

 

India is one of the fastest growing markets for Thomson. Technicolor Trademark Licensing Sales & Marketing Manager Sebastien Crombez said that the company re-entered India through SPPL in 2018 after 15 years and is aiming to be among the top five global markets. 

 

Thomson, which has global manufacturing facilities in various countries, is in talks to take TV units manufactured in India to some of its global markets. 

 

"We would like to... we also have had discussions... Every company is interested in working with a manufacturer with a long-term relationship," Crombez told a news agency. 

 

The company is visiting manufacturing units of SPPL. "We would like to motivate our partners in Europe to buy the products from India," he said. 

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