Amid surge in demand, delivery time for Apple iPhone 15 Pro Max pushed till November
By MYBRANDBOOK
Delivery time for the newly unveiled iPhone 15 Pro has been delayed until November for some configurations, suggesting that demand is strong for the high-end versions of Apple Inc.’s new lineup. Four iPhone 15 models became available for pre-order last Friday in more than 40 countries, following their introduction at an event earlier last week.
Shipment times for the blue and black iPhone Pro Max models slipped until as late as October 16, while the natural and white models were delayed until November 13. Delays affected all storage capacities of the iPhone 15 Pro Max, a version that features a revamped camera and larger screen.
The orders got underway at 5 a.m. in California.
To gauge the popularity of a new model, Apple analysts, investors and fans have always looked at shipment delays. It’s an imprecise science: Supply chain snags, inventory and logistical issues can affect delivery times as much as demand.
But the present delays suggest that Apple is seeing healthy uptake for the phones, including in China, where there have been concerns about a backlash.
The iPhone accounts for about 50% of Apple’s sales, and the company is counting on the new model to help reverse a sales slide that’s persisted for three quarters.
China saw shipment times slip until November for all iPhone 15 Pro Max models, while standard iPhone 15 Pro versions have three- to four-week waits. China’s Meituan platform, which taps into a network of Apple resellers, processed $27.5 million worth of iPhone 15 orders alone in the opening 30 minutes of preorders.
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