Samsung wins trademark trial over use of 'S10' for phones
By MYBRANDBOOK
Samsung Electronics has convinced a Los Angeles federal jury that its Galaxy S10 phones do not violate the trademark rights of a talent-management agency that incidentally also uses the "S10" name. The jury found that S10 Entertainment & Media LLC had not shown that Samsung's popular smartphones were likely to cause consumer confusion and drown out its brand in the marketplace, according to a court document published.
S10 Entertainment, which manages the pop singers Anitta and Normani, said it began using the S10 name in 2017. Samsung began selling its Galaxy S-series smartphones in 2010 and started offering S10 phones in 2019.
S10 argued Samsung's advertising would confuse customers into thinking the brands were affiliated, citing Samsung's use of a similar font and color scheme as the talent agency for its S10 logo and its promotional partnerships with musicians.
The lawsuit said S10 had received social-media messages from people trying to buy Samsung's phones. It also said Samsung was aware of the company before adopting the branding, and that Samsung and S10 had discussed a potential deal for Anitta to endorse the tech giant.
"As a result of confusion between Samsung's S10 phone line and S10 Entertainment's S10 mark, the value and goodwill of S10 Entertainment's Instagram and social media footprint has been severely diminished," the lawsuit said.
Samsung told the court that its use of "S10" would not cause confusion, that it had priority to the S10 name based on its earlier Galaxy S "family" of marks, and that S10 waited too long to bring the lawsuit.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
STERLITE TECHNOLOGIES LTD.
TEJAS NETWORKS INDIA PVT. LTD.
MICROTEK INTERNATIONAL PVT. LTD.
VERSA NETWORKS INDIA PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
ICONS OF INDIA : VINAY SINHA
Vinay Sinha is the Managing Director of Sales for the India Mega Regio...
Icons Of India : NEERAJ MITTAL
He started his career as an IAS Officer in 1992. He has held various a...
PARTNER SPEAKERS
PSU
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
GeM - Government e Marketplace
GeM is to facilitate the procurement of goods and services by various ...
IOCL - Indian Oil Corporation Ltd.
IOCL is India’s largest oil refining and marketing company ...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
Indian Tech Talent Excelling The Tech World - JAY CHAUDHRY, CEO – Zscaler
Jay Chaudhry, an Indian-American technology entrepreneur, is the CEO a...
Indian Tech Talent Excelling The Tech World - JAYASHREE ULLAL, President and CEO - Arista Network
Jayshree V. Ullal is a British-American billionaire businesswoman, ser...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
